We use cookies to improve the user experience, analyze traffic and display relevant ads.
Details Accept
Enter position

Overview of salaries statistics of the profession "Campaign Data Manager in Canada"

Receive statistics information by mail
Unfortunately, there are no statistics for this request. Try changing your position or region.

Recommended vacancies

Manager, Mobile Services
Staples Canada, Richmond Hill, ON
Who we are As the Working and Learning Company, we at Staples Canada, are dynamic, inspiring partners to our customers and the communities in which we live. At Staples, we inspire people to work smarter, learn more and grow every day. We look for people who are curious, approachable and passionate, and who enjoy finding solutions. If that's you, let's work, learn and grow together. We are building an inclusive and diverse team Staples Canada is creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know. Some of what you will do As the Manager, Mobile Services, you will be responsible for supporting the development of a new initiative within Staples, under the direction of the Senior Manager. We are looking for a driven individual who is creative and willing to roll up their sleeves to work cross functionally with internal and external stakeholders to bring new initiatives to life. You will be part of a new team managing and supporting Mobile Services including Carrier and OEM relationships, Warranties and Repairs, while exploring emerging trends in global markets. Each day will be challenging, fast paced, meaningful and rewarding. Specifically, you will: •Support development of the product assortment, pricing, and channel strategies to maximize sales and improve turns •Execute regular sales line reviews ensuring that plans are tracking to target •Be engaged in Marketing conversations for ongoing support, launches, and seasonal promotion periods to provide strategic direction, adjust pricing where needed, forecast the impact of promotions and changes, and perform post-campaign analyses to iterate for next time •Perform regular competitive analysis to determine key differentiators, and opportunities to match / beat the competition •Create new SKUs and Manage existing SKUs as needed •Work with Field Ops team to ensure the necessary POs are created, reconciled and paid •Support the Outbound sales team as well as collaboration with our third party partners •For any initiative or project, outline the reason for change, financial opportunity, customer and employee benefit, timing urgency, and level of effort. Perform competitive analysis and prepare business cases as needed. •Support work breakdown meetings, and create and maintain workback schedules per project - to ensure we have the right plan, and the plan is then followed •Support cross-functional projects with Vendors, IT, Finance, Sales Audit, Legal, Enablement, Retail Operations and Field Operations teams •Develop and manage vendor relationships including contract negotiation, deliverables, SLAs invoicing and payments, and promotional planning and forecasting Some of what you need •Minimum 5-7 years of work experience •Experience working in multiple functions is preferred (e.g. Category, Program / Project management, Retail / Phone operations) •Retail experience (Staples, BestBuy, Source) is preferred •Knowledge of Service or Hardware solutions is preferred •Post-secondary degree/diploma in Business, Retail Management or Project Management is preferred •Experience or drive to develop skills in project management •Analytical acumen and comfort using qualitative / quantitative data to make recommendations •Comfortable working under pressure & ability to prioritize for maximum impact •Curious •Approachable •Passionate •Solutions finder Some of what you will get •Associate discount •Health and Dental benefits •RRSP/DPSP •Performance bonuses •Learning & Development programs •And more... Additional Information •Office environment •Option to work remotely
Marketing Manager
Way Financial Inc., Richmond, BC, CA
Way Financial Inc. serves as a platform to support driven entrepreneurs in building their company and business in the financial services industry. From the start of their professional career in helping clients understand the merits of financial planning, to their incorporation and branding development, business-minded financial advisors are guided by the Way Platform in areas of industry and product knowledge, compliance, operational strategies and many more. One especially attractive component of the Platform is its ability to help its members connect to other professionals in the industry, those outside the industry and clients of various backgrounds so as to provide an enduring stream of revenue for those connected. We are looking for a driven Marketing Manager who can take ownership, thick critically, and has experience marketing products and services to drive growth and retention. Succeeding in this role will mean understanding our business, our members, the ideal marketing mix, and our brand while continuously evolving our strategy and tactics.Principal responsibilities include but are not limited to:-Understand and promote the Way Financial’s values and deliverables to internal advisors, while helping them generate more business volume and connect external advisors to join the Company, so as to realize corporate targets;-Understand and promote the Way Financial’s values and deliverables to external advisors, while attracting them to join the Company, so as to realize corporate targets;-Communicate with and assist advisors on their operational challenges, while furthering their relation with the Company;-Define and prioritize strategies to meet customer needs and achieve the market area and Way Financial’s corporate missions;-Promote a culture of high performance and continuous improvement that values learning and a commitment to quality to strengthen Way Financial’s brand;-Monitor performance and development goals, assign accountabilities, set objectives, establish priorities to manage and improve marketing operations;-Plan, coordinate, and execute the annual budget process; control financial budget for marketing;-Keep up-to date knowledge about economic environment, adjust marketing investment orientation, promotional financial products & services and promotional activities according to policies and market changes;-Designing, planning, managing and optimizing integrated digital campaigns across multiple channels to generate pipeline;-Monitor and reporting online campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue;-Create impactful nurture programs to improve conversation rates from lead to opportunities-Work closely with the President and various stakeholders to articulate ideas and concepts;-Working both independently and with the team, relying on strong influencing skills to achieve results;-Generate and review reports, interpret data and identifying trends that will assist in further targeting appropriate go-to-market activities;-Utilize corporate systems and processes to efficiently and effectively undertake the above responsibilities;-Perform other duties as required by Management.Job Requirements:-A university degree in business administration or in a related field with a specialization in sales or marketing-At least 5 years of professional experience in Marketing-Superior knowledge of Marketing delivery and all elements of the marketing mix-Superior digital marketing skills in order to optimize always on digital marketing programs-Superior knowledge of strategic business drivers and how these translate into marketing strategy-Ability to bring new innovative marketing approaches to life and constantly evolve best practice-A dynamic communicator with great interpersonal and communication skills-Strong skills in quantitative analysis to aid in decision making-Strong skills influencing, and leading/facilitating group interactions-Personable, collaborative relationship builder-Energetic, enthusiastic and innovative-Willingness to work some evenings, weekends and on holidaysTo apply please submit your resume detailing your relevant experience and qualifications to
Manager, Global Digital Marketing Automation
WSP Canada, Montreal, QC
WSP Global is currently seeking a Manager, Global Digital Marketing Automation to join our Global digital experience team. Reporting to the Director, Global Digital Experience the successful will act as the product champion for digital marketing automation in the organization. In a fast-paced organizational context, where creativity, innovation and collaboration thrive, you will play a central role in implementing a new digital marketing automation platform - helping to define and prioritize use cases, participating in the RFI/RFP process, roadmap management, best practices, and governance within our global and regional marketing teams. This position does not include personnel management, is based in the heart of Montreal as a hybrid position. RESPONSIBILITIES Successful implementation of our digital marketing platform. Help to select and implement a digital marketing automation platform fit-for-purpose, but also future proof for our growth. Work closely with digital and technical teams to have connected and bi-directional data between WSP.com and our customer relationship management (sales) platform. Expertise put into practice. Collaborate with Global and Regional marketing teams to achieve their marketing automation / account-based marketing goals. Support marketing operations initiatives such as how to manage the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing. Develop segmentation, testing, and deployment strategies, and continually evaluate these for improvements. Plan and perform A/B testing to improve conversion rates, ROI, and sales growth. Supervise and optimize web site personalization and-or email marketing journeys and/or other database marketing efforts, continuously testing and refining lead nurturing strategies. Work with the subject matter expert in analytics, help to analyze, monitor, and report on KPIs related to marketing automation journeys and email campaign performance. Stay up to date with emerging marketing technologies, tools, and trends, and make recommendations for their integration into our marketing strategies to enhance overall performance and effectiveness. Governance. Act as the champion fostering change and adoption. Provide status updates to stakeholders. Train and support global and regional teams on digital marketing automation tools and processes. Develop governance and best practice methods to ensure the successful delivery of marketing automation campaigns. Manage marketing automation efforts and processes to optimize efforts between global and regional marketing teams. WE'D LOVE TO HEAR FROM YOU IF YOU HAVE 5 years experience in marketing automation, preferably from a B2B environment. Expert Knowledge in Enterprise-level Digital Marketing Platforms (such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Marketo, etc.) A deep understanding of digital marketing strategies and tactics. Knowledge of digital marketing systems and integrations. Understanding on how to generate customer acquisition, upsell, and account-based marketing. Well-versed in what KPIs that matter up and down the funnel. Strong project management and organizational skills. Creativity and innovation in campaign design and execution. Analytical mindset and data-driven decision-making. Excellent communication and collaboration skills. Detail-oriented and process-driven. Adaptable and capable of managing multiple projects simultaneously. Problem-solver. Curious. Bilingual. Diploma in Communications, Digital Marketing/ Media, IT or any related field Certification in marketing automation platforms is preferred. WSP is one of the world's leading professional services firms. Our purpose is to future proof our cities and environments.We have over 65,000 team members across the globe. In Canada, our 12,000+ people are involved in everything from environmental remediation to urban planning, from engineering iconic buildings to designing sustainable transportation networks, from finding new ways to extract essential resources to developing renewable power sources for the future.At WSP: We value our people and our reputation We are locally dedicated with international scale We are future focused and challenge the status quo We foster collaboration in everything we do We have an empowering culture and hold ourselves accountable Please Note:Health and Safety is a core paramount value of WSP. Given the importance of keeping one another safe it is expected that you comply with our Health, Safety & Environment (HSE) policy at all times as well as client HSE policies when working at client locations.Offers of employment for safety-sensitive positions involving fieldwork are contingent upon candidates being able to perform key physical tasks of the job as described in the job posting and interview. This may include the ability to work in a variety of environmental conditions, such as remote or isolated areas, working alone, and in inclement weather (within safe and reasonable limits).WSP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.WSP is committed to the principles of employment equity. Only the candidates selected will be contacted.WSP does not accept unsolicited resumes from agencies. For more information please READ THE FULL POLICY.
Marketing Manager, Financial Services (14 - Month Contract)
KPMG, Toronto, ON
OverviewAt KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. The GTA Marketing team is looking for a Marketing Manager to join us for a 14 month contract in our Toronto office. This individual will drive marketing programs for our Financial Services industry portfolio - working with leadership to develop locally driven strategic and tactical integrated marketing programs aimed at business and relationship development, lead generation and brand management. This individual will also work closely with their Account Management and National Marketing counterparts on the development of broader campaigns, account-based marketing programs, and ensuring consistency of messaging in the marketplace. What you will doReporting to the Senior Manager, Function, and Industry Marketing (FIM) in the GTA, the Marketing Manager will work closely with local practice leaders, Partners, their Account Management and National counterpart as well as the entire GTA Marketing team in the development and execution of integrated marketing plans designed to meet the goals and objectives of the local practice. in this role, you will: Plan, support, and drive account-based marketing programs targeting our priority accounts across the Financial Services industry Effectively develop, manage, and execute an annual marketing plan aligned with national plans and local business objectives and account plans Develop and execute in-market activities including events, sponsorships, blogs, webcasts, and podcasts Build the brand of the Financial Services practice through integrated marketing campaigns which maintain a leading point-of-view and shape the marketplace Develop and manage relationships with key industry organizations, external industry, and community associations/organizations. Review market, revenue, and previous campaign data to help identify opportunities and develop programs to target these opportunities. Create and manage practice-wide internal communications to support corresponding internal forums and events. Effectively manage a complex marketing budget while optimizing spends on campaigns and activations. Organize and oversee both large and small-scale industry events, working closely with key stakeholders to identify and tackle client challenges Report consistently on key KPIs designed for industries and functional marketing (campaign effectiveness, media awareness, lead generation etc.) What you bring to the role University degree, diploma or similar credentials in Business, Marketing, Sales, or related discipline 5-8 years' of B2B marketing experience; account-based marketing experience is an asset Strong track record of client service delivery and stakeholder management with senior executives Superior project management skills-MUST be able to manage multiple projects in a fast-paced, deadline-driven environment Strong social and digital media acumen with deep experience in managing these aspects of campaigns and conversant with demand generation, lead nurturing campaigns, and leading-edge technology Previous experience defining and measuring ROI for marketing campaigns, events, and digital media Exceptional written and verbal communication and organizational skills Proficient with Microsoft Office Suite applications, including Word, Excel, and Outlook Being a pragmatic, intuitive hands-on manager, capable of handling multiple campaign delivery projects at once and able to act on their own initiative Regular communication and connection with the Senior Manager, FIM Marketing in the GTA Self-directed, proactive, resilient individual with an eagerness to excel and is accustomed to a fast-paced environment Calm under pressure with a positive attitude and willingness to learn new skills. Providing you with the support you need to be at your best For more information about KPMG in Canada's Benefits and well-being, click here . Our Values, The KPMG WayIntegrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here . If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to visit our accessibility page .
Field Marketing Manager
Salesforce, Bangalore, Any, India
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & CommunicationsJob Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. Responsibilities:Develop and execute integrated marketing plans tailored to regional markets in India, aligning with Salesforce's overarching business goals.Cultivate and maintain relationships with senior leadership stakeholders to drive strategic partnerships and enhance brand visibility in the field.Lead the planning and execution of comprehensive 360-degree marketing campaigns, encompassing digital events, in-person events, social media marketing, and database marketing.Collaborate closely with cross-functional teams to ensure seamless execution of marketing initiatives and alignment with regional objectives.Conduct market research and analysis to identify regional trends, challenges, and opportunities, informing strategic decision-making.Requirements:Minimum 7 years experience in field marketing, with a demonstrated track record of building successful integrated marketing plans in the technology sector.Strong networking and relationship-building skills, with the ability to engage and influence senior leadership stakeholders effectively.Expertise in driving 360-degree marketing campaigns across various channels, including digital events, in-person events, social media marketing, and database marketing.Excellent communication, presentation, and project management skills, with the ability to lead cross-functional teams and drive results in a dynamic field marketing environment.Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting Statement At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com . Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce . Salesforce welcomes all.Salary: . Date posted: 04/12/2024 03:16 PM
Marketing Manager, Lifecycle, Digital Investing
BMO, Toronto, ON
Application Deadline: 04/04/2024Address:100 King Street WestThe Online Investing Lifecycle Marketing team is responsible for driving profitable customer growth strategies for online investing customers to help the bank achieve its financial objectives. The team is accountable for creating, deepening and retaining client relationships from point of acquisition, increasing customer loyalty & engagement through digital channels (email and in-platform communications). These strategies may include both short-term tactical changes, as well as longer-term transformational changes. The Marketing Manager will provide advice and support the marketing objectives of the BMO Investorline (BIL) Lifecycle Marketing team. This includes creating, developing, and executing complete marketing strategies, including, and is not limited to, new client onboarding, digital investing product cross sell, customer engagement, share of wallet and retention programs - all of which align to the overarching digital investing fiscal plan. In addition, regular review of campaign performance, producing insights that are actionable for the next iteration of such campaigns. Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO's brand and design system standards.Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions. Will help develop strategies for Self Directed marketing campaigns, ensuring they are on brand and support overall organizational strategy to improve net customer growth by reducing attrition.Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Identifies opportunity and new strategies to drive customer growth for BIL products.Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues. Project Management & Execution 40%, Relationship Management 30%, Change Innovation & Efficiencies 20%.Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.Builds effective relationships with internal/external stakeholders.Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.Gathers and formats data into regular and ad-hoc reports, and dashboards.Analyzes data and information to provide customer behavior and campaign related insights and recommendations.Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.Monitors compliance with policy, brand standards and design system standards, escalates as required.Coordinates and executes campaign and program activities; makes changes to resolve issues.Monitors and tracks campaign performance and addresses any issues.Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.Exercises judgment to identify, diagnose, and solve problems within given rules.Works independently on a range of complex tasks, which may include unique situations.Broader work or accountabilities may be assigned as needed. Qualifications: Typically between 2 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.Post-secondary degree in business, marketing, advertising or communications related discipline.Knowledge and experience in financial services (preferred) but not mandatory. Experience in managing campaign intake requests, gathering necessary information, and ensuring partners have all the assets they need for successful execution. Ability to work effectively with designers, copywriters, data and other team members to execute successful campaigns. Attention to detail when reviewing campaigns, spotting potential errors (broken links, typos, etc.) before launch. Monitors and tracks performance and addresses any issues. Produces regular and ad-hoc reports to assess success of marketing campaigns. Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required. Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives. Develops and maintains relationships with internal/external partners to include vendors and suppliers. Identifies emerging issues and trends to inform decision-making. Exercises judgment to identify, diagnose, and solve problems within given rules Technical proficiency gained through education and/or business experience.Verbal presentation & written communication skills - In-depth.Collaboration & team skills - In-depth.Analytical and problem solving skills - In-depth.Influence skills and organization skills - In-depth.Data driven decision making - In-depth.Entrepreneurial spirt and team based attitude - in-depthGrade:6Job Category:Individual Contributor / CollaborateurWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Manager, Sales Effectiveness BrokerEdge
BMO, Toronto, ON
Application Deadline: 04/14/2024Address:33 Dundas Street WestActs as a subject matter expert for BMO BrokerEdge on sales force programs and reporting. Prepares reporting and provides analyzes to recommend new strategies, programs, and tactics. Designs and executes programs to improve the effectiveness of the sales force, including the development, enhancement, and maintenance of a suite of sales force applications/programs. Provides support to employees to facilitate the achievement of business results.Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.Ensures alignment between values and behaviour that fosters diversity and inclusion.Breaks down strategic problems, and analyses data and information to provide insights and recommendationsMonitors and tracks performance, and addresses any issues.Provides input into the planning and implementation of operational programs.Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.Attracts, retains, and enables the career development of top talent.Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.Acts as a trusted advisor to assigned business/group.Influences and negotiates to achieve business objectives.Recommends and implements solutions based on analysis of issues and implications for the business.Assists in the development of strategic plans.Identifies emerging issues and trends to inform decision-making.Conducts independent analysis and assessment to resolve strategic issues.Helps determine business priorities and best sequence for execution of business/group strategy.Builds effective relationships with internal/external stakeholders.Ensures alignment between stakeholders.Coordinates the management of databases; ensures alignment and integration of data in adherence with data governance standards..Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.Leads or participates in defining the communication plan designed to positively influence or change behaviour; develops tailored messaging; and identifies appropriate distribution channels.Leads/participates in the design, implementation and management of core business/group processes.Identifies business needs, designs/develops tools and training programs; may include delivery of training to audiences.Gathers and formats data into regular and ad-hoc reports, and dashboards.Develops and manages a business/group program.Prepares or leads execution of communications and change management plans to implement new processes, products, and sales campaigns into the sales force.Acts as a single point of contact during implementation to prioritize and manage workflows.Reviews the program for effectiveness, considers industry trends, and recommends enhancements; implements changes.Develops sales force and marketing programs tools and delivers training programs.Coaches employees to drive the most business value from sales force and marketing programs.Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.Provides specialized consulting, analytical and technical support.Exercises judgment to identify, diagnose, and solve problems within given rules.Works independently and regularly handles non-routine situations.Broader work or accountabilities may be assigned as needed. Qualifications: Typically between 3-5 years of relevant mortgage experience and post-secondary degree in Business or a related field of study or an equivalent combination of education and experience.Program management skills - In-depth.Change management and leadership skills - In-depth.Deep knowledge and technical proficiency gained through extensive education and business experience.Verbal & written communication skills - In-depth.Collaboration & team skills - In-depth.Analytical and problem solving skills - In-depth.Influence skills - In-depth.Data driven decision making - In-depth.Microsoft tools - In-DepthGrade:7Job Category:People Manager / GestionnaireWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Manager, Marketing Analytics - Marketing Mix Modelling
Four Seasons Hotels and Resorts, Four Seasons Corporate Office Toronto, Any
About Four Seasons:Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location:Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company's commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.Manager, Marketing Analytics - Marketing Mix ModellingWe have an exciting opportunity for a Manager, Marketing Analytics (Marketing Mix Modelling) in our Corporate Commercial Department who will lead the Marketing Mix Model program to measure marketing effectiveness and predict the impact of future efforts. The individual will work closely with the Media team to evolve Four Seasons marketing strategy through data-driven insights and optimizations. The individual will provide oversight on data and methodology used for MMM, derive actionable insights, and develop data-centric measurement tools to inform media investment decisions and marketing channel strategies.What You'll Be Doing: Lead the end-to-end development and evolution of Marketing Mix Model in partnership with the Media Team and Marketing Mix Vendor to deliver a robust measurement program used to inform investment decisions and marketing strategy.Understand our internal marketing strategy, bring oversight to Marketing Vendors on inputs and methodology used.Timely communication of changes, impacts, opportunities, and risks to stakeholders as it relates to strategy and performance of the Marketing Mix.Own the Marketing Mix Roadmap of model, data collection, and process enhancements. Grow partnerships with vendors and effectively utilize marketing partner expertise and capability.Project manage and lead weekly calls with Marketing Mix partner to ensure the program is delivering on marketing optimizations and actions.Partner with the Media team in crafting Marketing Mix presentations to senior stakeholders, focusing on performance results, learnings, and actionable recommendations.Create and maintain automated MMM reporting processes for visibility.Own models and forecast to quantify impact of campaigns across hotels and resorts and lines of business leveraging insights derived from MMM.Using insights from the Marketing Mix Model, in collaboration with the Media Team and marketing functions, design and activate on a learning agenda to refine marketing strategies and optimize future marketing initiatives.Monitor and report on learning agenda activities, effectiveness of optimizations, and recommended next steps.Outside of Marketing Mix projects, lead all media measurement studies such as brand lift studies, incremental lift studies, A/B and multivariate tests, and beta product opportunities with media partners.Assist in any RFP, review and/or regular evaluation of Marketing Mix partner and vendor.What You Bring: Bachelor's Degree in a highly numerate major (Math, Statistics, Economics) or relevant experience in data, data science, marketing analytics, and/or business analysis5+ years' experience in similar roles at marketing organizations, media agencies or media suppliers (hands-on experience with Marketing Mix providers strongly recommended)Hands on experience working with Marketing Mix Models (MMMs) with an understanding of the technical elements required in building and maintaining forecasts and advanced models.Strong process management and development skills.Strong ability to turn data insights into impactful storytelling.Excellent knowledge of advertising stack, adtech, and martech.Proficiency in SQL and Python.Experience with attribution methodologies and analyzing media mix modeling executions.Experience with paid, earned, and owned channels as an asset.Who You Are/Key Skills: Maturity and professionalism to ensure credibility in a matrix organization.Works well under pressure and can manage multiple tasks under time constraints.Well organized, detail-oriented, able to multi-task.Shows empathy and interpersonal skills in leadership and team interactions.Evaluate and manage risks associated with analytics projects and initiatives.Inspire and motivate stakeholders to achieve high performance and foster a positive and collaborative culture, encouraging knowledge sharing and innovation.Listen attentively to understand business needs and concerns, fostering strong communication and collaboration.Ability to work within cross functional structure within the organization.Apply analytical thinking to solve complex business problems and make informed decisions.Adapt quickly to changing business environments, emerging technologies, and evolving analytics methodologies.This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-HybridFour Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.Salary: . Date posted: 04/04/2024 09:56 AM
Paid Search Campaign Manager,
Procter & Gamble, North York, Ontario
Job LocationNorth YorkJob DescriptionWe are looking a full-time a Paid Search Campaign Manager to join P&G Canada in Toronto. The Paid Search Campaign Manager role is an integral part of both the Category In-House Media Team as well as the Category Brand Team. As a Paid Search Campaign Manager, you will be part of an in-house category media team that will create, buy, and optimize breakthrough plans. You will collaborate across an integrated team of internal and external partners to ensure plans are delivered flawlessly and in line with P&G standards and Brand business objectives. You will report to the Category's Senior Media Manager and be co-located and part of the Category Brand Team. This is an exciting opportunity to be a part of an industry leading team driving media enabled growth across a category portfolio. Key Responsibilities: Be responsible for Search across the category brand portfolio, including end to end strategy development, set up in platform and optimizationMonitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations.Measure impact and effectiveness of campaigns using quantitative and qualitative metricsPresent campaign recaps and insights to the teamCollaborate with the broader media team to build capability and/or make strategic shift recommendations within platformsLead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organizationWork successfully across in-house team and key media and creative agency teams for full integration of media and communications plansWhat's In It for YOU?• A comprehensive Corporate and Functional onboarding to accelerate your training and development• Continuously providing formal and informal training opportunities + coaching & mentorship from your direct manager and others• Our talent structure is designed to grow from within. We are a skills-based organization with a global reach that will enable you to have unique experiences to build and accelerate both the business and your career.• Integration into our New Hire Network for connections with peers, support and mentorship from Day 1 • Opportunity to join Citizenship Networks that support Diversity, Equality & Inclusion (e.g. Black, Indigenous, Asian, Francophone Affinity Groups and People with Disabilities ), Gender Equality (e.g. LGBTQ+ & Women) and Sustainability .• Providing honest and constructive feedback on your performance, highlighting opportunities for improvement and growthSneak Peek Into Our Benefits & Perks!• Access to P&G's best in class flexible work arrangements, including our new hybrid work approach, the ability to temporarily work domestically or abroad, and much more (+ our Work-from-Home Equipment Allowance to support our hybrid approach)• Domestic Relocation Benefits to support your home finding trip and moving of personal belongings (>60km from the work location where applicable)• Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable.• Employee Education Plan and P&G Personal Development• Comprehensive Parental and Adoption Leave, with supplemental top-up pay benefit• Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits (e.g. Power of Minds Mental Health & Wellness Network, P&G Intramural Teams)• Access to our on-site massage therapy services as well as subsidized gym, fitness, and relaxation classes with virtual options• P&G WorkPerks Program with discounts and dealsJob QualificationsRequired:Minimum of College Degree/Certificate; Bachelor's Degree preferred.Minimum 3+ years experience creating, executing, optimizing and analyzing paid search campaigns across platforms (Google Search Ads, Amazon, Retailer Search, etc)Experience leveraging data to provide ongoing actionable insights into campaign performanceProven knowledge of paid search, and paid search set up that has driven business results for clientsPreferred:3-5 years of paid search experienceProficient in Microsoft OfficeStrong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.Understanding of analytics tools (e.g., Google Analytics)Ideal Candidate:Collaborate and are comfortable working as part of a team and on individual projectsDisplay outstanding ability to think creatively and identify and resolve problemsPossess excellent analytical, organizational, project management and time management skills.Are self-assured and composed to drive influence with more senior individuals across the businessAre self-starters with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environmentPossess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications.Be data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.Communicate effectively and leverage verbal and visual communication to drive action.Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Hiring Process : A 30-minute technical interview screening will be required as a first step to assess experience levels across programmatic media. If successful, there is a virtual 1-hour Initial Interview and 1-hour Final Interview.Job ScheduleFull timeJob NumberR000102265Job SegmentationExperienced Professionals (Job Segmentation)Starting Pay / Salary Range$0.00 /Salary: . Date posted: 04/04/2024 09:19 AM
Manager, BMO Rewards Program Customer Engagement & Lifecycle Management
BMO, Toronto, ON
Application Deadline: 04/29/2024Address:33 Dundas Street WestLoyalty programs are a major driver of customer engagement and credit card spend and are the most important factor customers consider in choosing a credit card . The brand perception , customer experience and overall value of a loyalty program underpin the success or failure of a credit card portfolio . The Manager, BMO Rewards Program Customer Engagement & Lifecycle Managementis accountable in delivering the CRM strategies , planning and execution of key customer focused rewards program KPI's including Lifecycle communication strategies that increase redemption, rewards browsing, optimize redemption mix and support for new cards and offers , rewards program promotions, credit card offers and campaigns and NPS benchmarking . The ideal candidate will have a passion for marketing, customer experience and rewards programs, will be an independent and creative thinker, a team player, action and solution oriented. The candidate should also have prior experience in marketing, campaign design and executio n . This role reports into the Senior Manager, Rewards Loyalty Programs and has two major elements: 1) CRM strategy design and execution 2) Delivering on Engagement KPI's CRM Strategy Design & Execution Leverages data and insights to conceptualize and propose marketing program that drive the highest resultsLeads CRM marketing and communications strategies with a strong discipline on marketing measurement, analysis and data-driven decision making.Responsible for reporting on channel specific KPIs such as web and email engagementDevelop rewards programs and campaigns based on customer segment, seasonal needs, and market trendsMaintain and evolves the Rewards Marketing and Promotions CalendarManage and facilitate program offers and campaigns, from ideation, build and production (including any issues/defects)Manage operations and marketing strategy to maximize efficiencies and increase customer value propositionLead and assist the execution of customer-facing communications including email, website and print channels managing reputational risk & operational excellence Delivering on Engagement KPI's Responsible for leading key customer growth and engagement strategies (engagement & retention) to deepen customer relationships, define marketing materials and programs that achieve program Key Performance IndicatorsWork with internal and external partners on measurement objectives to ensure initiatives are set up so the objectives can be measured at completion.Rewards offer and promotional SME, sharing best practices and standards - including offer strategy, communication strategy, execution, and reportingWorking effectively and closely with rewards program vendors and credit card rewards partners in delivery of Engagement KPI's KNOWLEDGE AND SKILLS Knowledge & Experience Strong track record delivering results in ambiguous and challenging situations4-6 years Marketing, CRM or Rewards program management experienceP&L accountability and payments experience preferredMinimum undergraduate university degree, an MBA or other post-graduate degree, or equivalent industry related experience preferredSkills Strategic thinker who can develop and execute near-term and long-term strategies and roadmapsProven ability to build relationships with partners and colleagues across different business units and groupsProven ability to influence without authority and drive changeAble to think like a customer and design the right customer experienceProven ability to manage multiple facets of a complex business and effectively prioritize most important business levers and initiativesExcellent business acumen and financial, analytic and business casing skillsVery strong communication skills (oral and written) with ability to frame and effectively communicate complex problemsExcellent problem-solving skillsTeam-oriented, collaborative and flexibleStrong time management and project management skillsRisk management capabilitiesGrade:7Job Category:Individual Contributor / CollaborateurWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Manager, BMO Rewards Program Customer Engagement & Lifecycle Management
BMO Financial Group, Toronto, ON
Application Deadline: 04/29/2024 Address: 33 Dundas Street West Job Family Group: Customer Solutions Loyalty programs are a major driver of customer engagement and credit card spend and are the most important factor customers consider in choosing a credit card. The brand perception, customer experience and overall value of a loyalty program underpin the success or failure of a credit card portfolio. The Manager, BMO Rewards Program Customer Engagement & Lifecycle Management is accountable in delivering the CRM strategies, planning and execution of key customer focused rewards program KPIs including Lifecycle communication strategies that increase redemption, rewards browsing, optimize redemption mix and support for new cards and offers, rewards program promotions, credit card offers and campaigns and NPS benchmarking. The ideal candidate will have a passion for marketing, customer experience and rewards programs, will be an independent and creative thinker, a team player, action and solution oriented. The candidate should also have prior experience in marketing, campaign design and execution. This role reports into the Senior Manager, Rewards Loyalty Programs and has two major elements: 1) CRM strategy design and execution 2) Delivering on Engagement KPIs CRM Strategy Design & Execution Leverages data and insights to conceptualize and propose marketing program that drive the highest results Leads CRM marketing and communications strategies with a strong discipline on marketing measurement, analysis and data-driven decision making. Responsible for reporting on channel specific KPIs such as web and email engagement Develop rewards programs and campaigns based on customer segment, seasonal needs, and market trends Maintain and evolves the Rewards Marketing and Promotions Calendar Manage and facilitate program offers and campaigns, from ideation, build and production (including any issues/defects) Manage operations and marketing strategy to maximize efficiencies and increase customer value proposition Lead and assist the execution of customer-facing communications including email, website and print channels managing reputational risk & operational excellence Delivering on Engagement KPIs Responsible for leading key customer growth and engagement strategies (engagement & retention) to deepen customer relationships, define marketing materials and programs that achieve program Key Performance Indicators Work with internal and external partners on measurement objectives to ensure initiatives are set up so the objectives can be measured at completion. Rewards offer and promotional SME, sharing best practices and standards including offer strategy, communication strategy, execution, and reporting Working effectively and closely with rewards program vendors and credit card rewards partners in delivery of Engagement KPIs KNOWLEDGE AND SKILLS Knowledge & Experience Strong track record delivering results in ambiguous and challenging situations 4-6 years Marketing, CRM or Rewards program management experience P&L accountability and payments experience preferred Minimum undergraduate university degree, an MBA or other post-graduate degree, or equivalent industry related experience preferred Skills Strategic thinker who can develop and execute near-term and long-term strategies and roadmaps Proven ability to build relationships with partners and colleagues across different business units and groups Proven ability to influence without authority and drive change Able to think like a customer and design the right customer experience Proven ability to manage multiple facets of a complex business and effectively prioritize most important business levers and initiatives Excellent business acumen and financial, analytic and business casing skills Very strong communication skills (oral and written) with ability to frame and effectively communicate complex problems Excellent problem-solving skills Team-oriented, collaborative and flexible Strong time management and project management skills Risk management capabilities Compensation and Benefits: $68,000.00 - $126,000.00 Pay Type: Salaried The above represents BMO Financial Groups pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Groups expected target for the first year in this position. BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards Were here to help At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world. As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, well help you gain valuable experience, and broaden your skillset. To find out more visit us at https://jobs.bmo.com/ca/en. BMO is committed to an inclusive, equitable and accessible workplace. By learning from each others differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter. Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes. BMO is a leading bank driven by a single purpose: to Boldly Grow the Good in business and life. Everywhere we do business, were focused on building, investing and transforming how we work to drive performance and continue growing the good. Who we are Were proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services. As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management and investment services to more than 12 million customers. In Canada, the United States and across the globe, well continue to build, invest and transform to drive performance that serves the good that grows.
Manager, Campaign Analytics
Rogers, Toronto, ON
Manager, Campaign Analytics Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.Reporting to the Senior Manager, Channel Performance, as the Manager of Campaign Analytics, you will play a critical role in assessing and optimizing the effectiveness of our marketing campaigns. Leveraging your expertise in data analysis and interpretation, you will be responsible for extracting actionable insights from campaign data to inform strategic decisions and drive continuous improvement. This position offers an exciting opportunity to work collaboratively with cross-functional teams and contribute directly to the success of our marketing initiatives.What you will do: Campaign Analysis: Conduct thorough analyses of marketing campaign performance across various channels and platforms, including but not limited to digital, social media, email, and traditional media. Utilize statistical methods and analytical tools to extract meaningful insights from raw data. Insight Generation: Interpret campaign data to identify trends, patterns, and correlations. Generate actionable insights and recommendations to optimize future campaigns, improve targeting strategies, and enhance overall performance metrics. Data Visualization: Develop visually compelling reports and dashboards to communicate key findings and insights effectively to stakeholders at all levels of the organization. Utilize data visualization tools such as Power BI to present complex information in a clear and understandable manner. Predictive Modeling: Explore predictive modeling techniques to forecast campaign outcomes and anticipate potential challenges or opportunities. Collaborate with data scientists and other analytical professionals to develop predictive models and algorithms tailored to specific marketing objectives. Cross-Functional Collaboration: Work closely with marketing teams, Product and Finance to align analytics efforts with strategic objectives. Collaborate with stakeholders to define key performance indicators (KPIs), establish tracking mechanisms, and evaluate campaign success criteria. Performance Monitoring: Implement robust tracking and measurement frameworks to monitor campaign performance in real-time. Proactively identify deviations from expected performance metrics and recommend adjustments or optimizations to maximize ROI. Continuous Improvement: Drive a culture of continuous improvement by analyzing past campaign performance, conducting A/B testing, and experimenting with new strategies and tactics. Stay abreast of industry trends, best practices, and emerging technologies in campaign analytics and incorporate learnings into future initiatives. What you will bring: Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, Tableau Certification) preferred. Proven experience in campaign analytics, digital marketing analytics, or a related field, with a strong track record of driving measurable business impact through data-driven insights. Proficiency in data analysis and visualization tools such as SQL, Tableau, Power BI, or Google Data Studio. Strong quantitative and qualitative analytical skills, with the ability to synthesize complex data sets and draw actionable conclusions. Excellent communication skills, with the ability to effectively convey technical concepts and insights to non-technical stakeholders. Demonstrated ability to work collaboratively in a cross-functional team environment, with a proactive and results-oriented mindset. Familiarity with marketing automation platforms, CRM systems, and digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) is a plus. As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks. Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: None Posting Category/Function: Marketing & Marketing Research / Analysis Requisition ID: 306236 #LI-JC1At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ . Successful candidates will be required to complete a background check as part of the hiring process. Posting Notes:Rogers BankLocation: Toronto, ON, CA Being a Rogers team member comes with some great perks & benefits including: • Health & well-being benefits • Donation matching • Paid time off for volunteering • Wealth Accumulation including: Pension plan & Employee stock options • Generous employee discounts • Leadership development, Mentorship, and Coaching programs *available for full-time and part-time permanent employees, some restrictions apply Looking for career guidance and inspiration? Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.Job Segment: Market Research, Marketing Manager, Bank, Banking, Computer Science, Marketing, Finance, Technology
Marketing Manager - Foodservice (Poultry)
Maple Leaf Foods Inc., Mississauga, ON
The Opportunity: The Marketing Manager is an exciting opportunity to help the Foodservice function advance our credo to ‘build a growth culture, rooted in fundamentals and discipline, with superior customer partnerships’. Reporting to the Poultry Marketing Lead, the Marketing Manager will be focused on driving our North American Foodservice initiatives including: Accelerating our Canadian growth agenda through new product launches and Innovation Filling available network capacity inclusive of new assets Growing our Branded business Expanding our presence in the Industry through best in class marketing programs This successful candidate will be a dynamic Marketing professional capable of working closely with Sales and our cross-functional teams for product, process improvement, pricing and promotion strategies. Any MLF team member interested in being considered for this role are encouraged to apply online by April 22. Applications received beyond that date are not guaranteed consideration. Snapshot of a Day-in-the-Life: Lead all marketing efforts for categories within your scope of responsibility, inclusive of launching new products, packaging updates and marketing programs to drive growth in Canada. Increase our Branded presence and grow market share through Innovation and expanded distribution. Responsible for the financial management and targets of your categories on a weekly and monthly basis. Work collaboratively with cross-functional teams (Sales, Finance, Retail Marketing, Operations, Supply Chain) to champion key projects within the organization. Establish and sustain the optimal matrix of pricing and promotion that achieves P&L objectives Work closely with sales team to develop and execute specific customer strategies, promotions and menu innovation Leverage research, market data and consumer/customer insights to formulate and communicate industry trends Be part of building a growth culture, rooted in discipline and fundamentals, that delivers winning customer partnerships What You’ll Bring: Bachelor’s Degree in Business or Marketing preferred 5+ years Sales or Marketing experience FMCG Retail and/or Foodservice industry experience would be an asset Commercial Acumen, Budget Planning and P&L understanding Strong leadership, insights, analytical and project management skills Advanced computer skills in Microsoft Word, Excel and PowerPoint An effective team player with well-developed people skills demonstrated through a proven ability to successfully navigate and influence a complex organization A creative thinker with a passion for Marketing, an appetite to learn and challenge the status quo Proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced, dynamic environment Skills to take complex problems and communicate effectively with a variety of audiences to achieve desired outcomes Strong relationship building skills What We Offer at Maple Leaf Foods: Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America. An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best. A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance-combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment. Defined Contribution Pension Plan with company matching that starts on your first day of employment. Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career. Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs. Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice. About Us: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together. We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. We’re on a journey to become the most sustainable protein company - not just in Canada - but on earth. We are carbon neutral. We are one of the only food companies in Canada to set science-based targets. We aim to reduce our environmental footprint by 50% by 2025. We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace. We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment. Doing What’s Right Shared Value High Performance Diverse and Inclusive Teams Disciplined Decision Making Our Accountability Intense Curiosity Transparency and Humility We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position. Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [email protected]. Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team. #LI-Hybrid
Senior Product Marketing Manager, AI and Data Products - Asia Pacific (APAC)
Salesforce, Sydney, Any, Australia
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & CommunicationsJob Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. At Salesforce, our Product Marketers are storytellers, crafting inspirational narratives and delivering ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.We are seeking a creative, motivated Senior Product Marketing Manager to drive and deliver innovative product marketing for our AI and Data Products in the APAC market. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement tailored to our customers and prospects in the APAC Region.Responsibilities & Impact:Lead the strategy and execution (e.g. core value proposition and GTM) for AI and Data Products in APACConsolidate and drive success across our APAC Cloud & industry-focused programs into coordinated motions to help fuel the sales pipeline, close deals, and deliver growth in the regionOperationalize our internal communication to APAC stakeholders e.g. Sales, Marketing, CSG and moreDevelop repeatable, scalable processes to better train sales teams in the region, and drive always-on sales plays and programsBuild consensus, alignment, and engagement across HQ and local Product Marketing, HQ Product Management, Sales, Campaigns, Creative, Pricing Strategy, and Customer Success in APACLead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teamsManage Analyst and Public Relations for our AI and Data Products in APACOversee the management of AI and Data customer stories, from internal deal win through to external public story promotionIdentify and pursue strategic initiatives to accelerate APAC AI and Data technology adoptionRequired Skills:Strong background in product marketing, industry marketing, or corporate marketing, preferably with experience in the APAC marketExceptional communication skills, both written and verbal, with the ability to adapt messaging for different regional audiences.Ability to strategize and craft compelling messaging for our AI and Data Products, using HQ template as a baseDrive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)Preferred Skills:Expertise in Salesforce products and/or other SaaS and B2B technology platformsExperimentation with AI ProductsAbility to inspire optimism, fun, and the desire to always be learning!A natural collaboratorGet-it-Done confidence to pick up and lead new projects even in the face of ambiguityBenefits & Perks:We have a public-facing website https://www.getsalesforcebenefits.com/en that explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!At Salesforce we encourage applications from Aboriginal and Torres Strait Islander peoples. Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia's First Nations peoples, as we forge a path to reconciliation. Please see our Reconciliation Action Plan for more informationAccommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting Statement At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com . Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce . Salesforce welcomes all.Salary: . Date posted: 04/09/2024 03:16 PM
Ads Campaign Specialist, Italian, Growth
Amazon, Bengaluru, Any, India
BASIC QUALIFICATIONSExperience with ExcelExperience analyzing data and best practices to assess performance driversExperience in omni-channel marketing, search engine marketing or search engine optimizationGraduate Degree with Advanced Italian language skill (minimum B2 or above)Bachelor's or Post graduate Degree (MBA) degree in Digital Marketing or related streamsPrior experience of managing global clients along with owning up their individual performance goalsSuperior verbal and written communication skills as demonstrated by experienceAdvanced computer literacy especially in Microsoft Office applications - Excel, Access, Word and PowerPointSound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on scheduleDesire to work in a fast-paced, challenging and ambiguous environmentAn organized approach and a real team player who is willing to roll up sleeves.DESCRIPTIONAmazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its online retail in July 1995 and today, stands as one of the world's largest internet retailer. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. We operate retail websites in 15 countries, offering millions of products in more than 40 categories worldwide, and we still like to work hard, have fun and make history. Amazon.com operates in global eCommerce environment without boundaries, and operates a diverse set of businesses worldwide, including Retail, third party marketplaces, eCommerce platforms, web services for developers.Advertiser Success Team (AST) assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While Onboarding new Advertisers, we focus on providing a 1:1 personalized assistance in educating new Advertisers, setting them up for success. On Optimization, we perform account level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising. You will work with a wide range of businesses to eliminate blockers to an advertiser's success while driving greater commitment and results.We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated Sr. Specialist who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the advertising business opportunities, review their product listings, create advertising campaigns, and help them adopt high value actions on their account to influence their success in advertising. With existing advertiser, you will assist them to optimize their accounts tailor to their business goals. Ensuring seamless execution of smart, effective campaigns, deliver to advertiser's needs and assist in driving new and repeat opportunities for the business.To be successful in this role, one should have an experience of interacting with global clients (phone/email), be an effective communicator, quick to learn new tools and systems and flexible in the face of changes. You play a key role on the account team, growing the business by being the customer expert, developing audience and optimization recommendations. Our environment is fast-paced and requires someone who is comfortable working in a deadline-driven environment. You will carry business goals and will be measured on key metrics aligned to the sales and account management teams' goals. You should have great attention to detail, solid deep dive ability and researching skills, strong judgment skills, ability to multi task (in terms of assisting multiple Advertisers with different issues at any one time) and more importantly, be customer obsessed. Technically sound in online Advertising, one should possess excellent verbal & written communication skills and should be able to explain issues and paths to resolution to Advertisers quickly and efficiently. You possess strong analytical ability, and will develop deep expertise in Amazon's products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers' needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.Key job responsibilitiesCore responsibilities include: -- Provide Onboarding and Optimization support through 1:1 education and online trainings, along with setting up and optimizing campaigns for new and existing Advertisers- Understand Performance Advertising and uses various tools and techniques to fix campaign set-up with a focus on improving and managing campaign performance and provide related campaign optimization support- Provide input to improvise existing standard work instructions (SOPs) and ensures no deviations from the standard operating procedures- Calling advertisers is a part of the job, however does not happen on a daily basis. Candidate should be willing to get on regular/daily calls (scheduled/unscheduled) with advertisers to discuss the strategy to be followed for their accounts.- Taking complete ownership for a portfolio of accounts - Standard and High Value advertisers- Open for communication via, phone, chat with internal and external stakeholders as customers.- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program- Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary. Flawlessly executing end-to-end ad-optimization, liaising with key internal and external stakeholders- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience- Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products- Taking complete ownership for a portfolio of accounts - Standard and High Value advertisers- Open for communication via, phone, chat and others means with customers- Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs- Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns- Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance- Preparing documents around best practices, SOPs and framework for innovations- Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products- Mentor new joiners and bring them up to speed with regards to program and processWe are open to hiring candidates to work out of one of the following locations:Bengaluru, KA, INDPREFERRED QUALIFICATIONS2+ years of programmatic advertising experienceExperience in e-commerce or online advertisingMBA in Digital Advertising or other related Master's degreeExperience in e-commerce, retail, Sales & Marketing or advertisingPassion for online advertising and a track record of delivering outstanding resultsExperience interpreting data and making business recommendationsDemonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneouslyExperience in data analysis, either professional experience or through your educationGoogle Ad Words / Bing Ads certification will be added benefitAdvanced computer literacy especially in Microsoft Excel and SQLExperience in tools such as Salesforce is an advantage.Salary: . Date posted: 04/02/2024 09:17 AM
Manager, Media
Four Seasons Hotels and Resorts, Four Seasons Corporate Office Toronto, Any
About Four Seasons:Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location:Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company's commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.Media Manager Working in the dynamic environment of Four Seasons global headquarters, the Media Manager will be an integral member of the world-class team that drives the strategic media vision for the growing lines of business within Four Seasons across: F&B, Retail, Jet, Yacht, Drive.Reporting to the Four Seasons Paid COE the Media Manager will be part of a team that leads the development and implementation of global brand media plans, innovation, and optimizations across lines of business. The successful candidate will be responsible for executing, managing, and organizing media operations & strategy across the digital landscape within the Four Seasons, understanding the nuances of each LOB and connecting media to respective business objectives.As part of this role, the successful candidate will manage stakeholders such as but not limited to digital media agency, creative agency, brand marketing, analytics, legal and external partners/platform stakeholders. Channels to be managed include but not limited to, search, social, display and video - executing a multi-channel integrated strategy and analysis. They will oversee LOB media guidelines, education, yielding consistency across investment prioritization. They will demonstrate deep subject matter expertise for Global media with a preferred knowledge of US market data, tech & platform capabilities.What You'll Be Doing:Cross-Channel Media ExecutionDefine digital marketing priorities, investment strategy, measurement requirements, and a go to market approach with an ability to focus on multiple media KPIs: Revenue, Acquisition, Traffic, etc.Develop channel prioritization to create media recommendations to drive innovation for each line of business, consumer/guest, and media objective.Support development of media approach by delivering partner/platform ideas and providing the link to historical performance and in-market opportunities.Manage communication between owned & earned team to integrate ideas & channel activations across communication vehicles.Lines of Business Media StrategyDevelop & maintain media planning roadmap and testing plans Global and Local markets based on business objectives.Define and develop strategies for activations in line with creative, designed to drive optimal KPI's.Work in partnership with LOB marketing teams to distil marketing calendar and objectives into a media plan.Work in partnership with paid media COE to ladder up to Global Paid Strategy.Audience Strategy & ManagementWork with key partners to focus on audience & data strategy to achieve consumer/guest goals.Innovate 1st, 2nd, and 3rd party strategies to build into each LOB media plan.Consult with Guest Insights on segmentation to create, actively manage, and optimize across media partners.Experience analyzing multiple sources of revenue data across Adobe Analytics, Double Click Manager (DCM), Google Floodlights, Meta Pixels and Shopify.Understand how to develop strategies around cookie deprecation; whilst working with analytics and Google/Meta to increase 1st party audience executions.Media Platform Operations & ControlsOwnership of Meta products and product feed within Four Seasons Business Manager.Work with the e-commerce teams for any product feed integrations.Lead invoice & actualization management with agencies, analytics, and partners.Responsible for campaign trafficking in line with agencies & creative production.Experience with Meta and Google shopping functionalities such as dynamic ads, shoppable posts, FB/IG storefront, live shopping, etc.Integrate & manage the paid digital and social instances to set up campaign deployment.Manage & update contractual obligations across partners with legal.Develop media plan governance and change management across all internal & external touchpoints.Analytics, Innovation & ReportingPartner with data/analytics team to track and measure results and provide analysis on the efficiency of campaigns.Work with each LOBs analytics team to determine ROI goals based on short- and long-term performance.Analyze and interpret trends to create innovation opportunities, compliance, privacy regulations and policies related to paid media.Create insights to paid media and lead wrap up reports to enhance paid media activations.What You Bring: College or University degree, preferably in a business or marketing/media communications program. MBA an asset.A minimum of 5-7 years of progressive experience in an agency or client setting.Preferable experience in bid management, campaign management/optimization or digital media operations within search, publisher, display, and social media.Experience with media agency management.Expertise with digital media strategy and activation; connecting these to brand, media, consumer & performance goals.Strong analytical thinking with the ability to clearly communicate findings and solutions.A deep passion and understanding of the advertising technology, innovations, and data/performance measurement trends.A proven track record of creating and executing Global Media plan that answer KPIs.Lead key media operations including budget management, stewardship of media buys, proof of performance and budget actualization.Key Skills: Exceptional communication (written and verbal) and interpersonal skills required to support a diverse team of employees, consultants, and agencies.Ability to deliver key results in an environment with multiple tasks and time constraints.Excellent project management skills - able to conceive and implement projects from start to finish, stay on budget, manage processes and expectations, and stay committed to deadlines.Passion for media innovation & new ideas.Insight to action through analytics.Able to work independently, solve problems, take initiative, and use good judgment.Well-organized, able to set priorities and be detail oriented.Outstanding resource and budget management skillsExperience in a client service role or in a marketing communications functionStrong leadership skills with the ability to lead, manage and train others.Experience managing the strategy and articulation of media across internal & external stakeholders.Highly results oriented with experience increasing top line revenue and driving ROI.Strong computer skills in a PC and Mac environment including MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups.Adept to learning new applications.Experience with Adobe Analytics, Shopify, Google Ads Manager, Google Analytics (GA/GA4), Meta Business Manager, SA360, DV360This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-HybridFour Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.Salary: . Date posted: 04/11/2024 09:55 AM
Manager, Ad Sales, GlowRoad
Amazon, Bengaluru, Any, India
BASIC QUALIFICATIONS2+ years of sales experienceExperience analyzing data and best practices to assess performance driversExperience meeting revenue targets and quotasExperience in e-commercePrior experience in managing a team of 6-10 mustDESCRIPTIONAbout GlowRoad:GlowRoad is a social commerce marketplace that allows suppliers to sell their products to end customers via resellers in over 20,000 pin codes across 2,000 locations. Resellers, who are often housewives, temporary workers, or students, help the company target Tier II and III markets. GlowRoad was acquired by Amazon in April 2022. We target to grow with focus on long-term sustainability in the next few years. This is a unique opportunity to build for Bharat and be part of the rocketship.The ideal candidate will have a background in sales and ads operations with focus on driving operational rigor, possess exceptional data analytical skills and communications skills and have consistent track record delivering results. He/she should be able to think strategically and analytically about the business and market opportunities and challenges. He/she should have the ability to work cross-organizationally to drive consensus and results. He/she will have a keen sense of ownership, drive, and desire to win!Key job responsibilitiesJob Description: -Build relationships with sellers, displaying a dedication to delivering first-class service and advertising solutions-Flawlessly execute end-to-end campaigns, liaising with sellers.-Should have experience in ecommerce, D2C, Ads management-Responsible for team's operations and goals-Partner with third party agencies to get the targets delivered-Train and coach the team to learnings as the team scales-Maintain dashboards and track data for analyzing operational excellence-Analyze campaign performance against key metrics to identify and implement optimizations to increase efficiency, drive renewal rate and meet advertisers KPIs-Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns-Track & Own the Ad Revenue goals shared by Business for set of advertisers being managed and deploy different ad-product strategies-Troubleshoot technical or implementation issues, collaborating with internal teams to develop quick and sound solutions-Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies-Co-lead monthly and quarterly reviews with advertisers-Drive operational excellence to ensure SLA adherence and seller satisfaction-Billing and resolution of any financial issuesWe are open to hiring candidates to work out of one of the following locations:Bengaluru, KA, INDPREFERRED QUALIFICATIONSExperience working in a fast-paced and highly cross-functional organizationMBASalary: . Date posted: 04/12/2024 10:10 PM
Events & Tradeshow Manager
Coveo Solutions inc., Montreal, QC
You know how to run a company’s presence at conferences like no one else? You’re the one we’re looking for! As we expand our marketing team, we're seeking a proactive individual who can seamlessly blend hands-on execution with strategic vision. Reporting to the director of marketing ecommerce, you'll collaborate closely with the extended marketing organization to deliver impactful events and tradeshows that drive pipeline growth. Our dynamic marketing team is always eager to innovate and push creative boundaries! As the events & tradeshow manager, your responsibilities will include: Event management : We're talking about planning our presence at the event,  covering logistics, promotional materials, invitation management, coordination of meetings with potential customers, follow-up strategy and much more. Activity performance reports: You'll be expected to produce reports on the performance of our events and campaigns, and to do the analysis and follow-up with the rest of the team to figure out which investments are yielding the best results.  Internal comms: Collaborate closely with internal stakeholders for every  event, amongst them : marketing, sales, BD and leadership. Keep them informed on the plan, resources and blockers we have and ensure global alignment between teams to make your events successful.  Budget tracking: You'll need to build your investment and ROI plan per event, track expenses,  negotiate contracts and ensure timely payment of invoices with accounting. Research: You'll have to research the various events we should attend or sponsor, as well as other opportunities to consider, and make recommendations internally. Internal collaboration and coordination: You will work with our campaign managers on the communication plans around the events, as well as  with content specialists and designers to ensure that we deliver our projects and campaigns on time. Here is what will qualify you for the role: Experience in B2B event management Degree in Marketing, Administration, or Communications Exceptional organization and deadline management skills Proficiency in Salesforce, Marketo, or similar CRM/marketing automation systems What would make you stand out: Demonstrated resourcefulness and initiative in previous roles Track record of making data-driven decisions Innate drive for innovation and continuous improvement Strong ability to remain calm and effective under pressure Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable. Send us your application, we want to hear from you! Join the Coveolife!  We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
Sr. Manager, Digital Marketing
BMO, Toronto, ON
Application Deadline: 04/29/2024Address:33 Dundas Street WestConsults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO's brand and design system standards.Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.Ensures alignment between values and behaviour that fosters diversity and inclusion.Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.Attracts, retains, and enables the career development of top talent.Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.Provides strategic input into business decisions as a trusted advisor.Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.Acts as a subject matter expert on relevant regulations and policies.May network with industry contacts to gain competitive insights and best practices.Influences and negotiates to achieve business objectives.Identifies emerging issues and trends to inform decision-making.Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.Acts as the prime subject matter expert for internal/external stakeholders.Ensures alignment between stakeholders.Defines business requirements for digital marketing measurement capabilities.Develops and manages comprehensive information management systems; designs and/or leads initiatives to improve processes, analysis and reporting.Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, cost reduction, corporate brand image favourability.Breaks down strategic problems, and analyses data and information to provide insights and recommendations.Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.Leads change management programs of varying scope and type, including readiness assessments, planning, execution, evaluation and sustainment of initiatives.Manages the development and adoption of best practices.Leads the execution of ongoing programs; assesses and adapts as needed to ensure quality of execution.Leads the design, implementation and management of core business/group processes.Leads the design, development, and implementation of digital marketing activities.Automates validation tests to improve quality and efficiency of the validation process.Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance.Leads/participates in the design, implementation and management of core business/group processes.Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.Builds effective relationships with internal/external stakeholders.Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.Gathers and formats data into regular and ad-hoc reports, and dashboards.Analyzes data and information to provide customer behavior and campaign related insights and recommendations.Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.Monitors compliance with policy, brand standards and design system standards, escalates as required.Coordinates and executes campaign and program activities; makes changes to resolve issues.Monitors and tracks campaign performance and addresses any issues.Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.Implements changes in response to shifting trends.Broader work or accountabilities may be assigned as needed.Qualifications:Typically 7+ years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.Post-secondary degree in business, marketing or communications related discipline.Knowledge and experience in financial services.Seasoned professional with a combination of education, experience and industry knowledge.Verbal & written communication skills - In-depth / Expert.Analytical and problem solving skills - In-depth / Expert.Influence skills - In-depth / Expert.Collaboration & team skills; with a focus on cross-group collaboration - In-depth / Expert.Able to manage ambiguity.Data driven decision making - In-depth / Expert.Grade:8Job Category:People Manager / GestionnaireWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Sr. Ads Campaign Specialist, Growth UK - AST, Growth UK IC
Amazon, Bangalore, Any, India
BASIC QUALIFICATIONS- 2+ years of programmatic advertising experience- Experience in omni-channel marketing, search engine marketing or search engine optimization- Experience analyzing data and best practices to assess performance driversDESCRIPTIONAmazon Advertising operates at the intersection of advertising and e-commerce and offers advertisers a rich array of innovative advertising solutions across Amazon's mobile and desktop websites, proprietary devices that help advertisers of all sizes create brand affinity, increase sales, and stand out to shoppers both on and off Amazon. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our advertising partners. We are looking for a highly motivated Campaign Specialist to join our talented team to help scale our growing Advertising program. Campaign Specialists partner with Sales to drive advertiser success. As a Campaign Specialist you are passionate about understanding business drivers for performance, the range of Amazon products available to our advertisers, and engaging with internal partners to deliver on these.You play a key role on the team, growing the business by being the customer expert, developing audience and optimization recommendations. You possess analytical thinking, and will develop deep expertise in Amazon's products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers' needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.Key job responsibilitiesKey job responsibilities• Become an expert on Amazon solutions and adapt recommendations based on advertiser needs• Monitor campaign performance, implement solutions, track performance and optimize against advertiser goals.• In-depth data analysis to develop actionable insights and recommendations for campaigns• Work cross-functionally with Sales and other Amazon partners to deliver towards business goals• Collaborate closely with Account Managers to determine optimal support for the customer portfolio.• Analyze data and trends to create meaningful insights for clients. Report key performance indicators and value delivered for customers. Create proposals to represent solutions designed around client goals.• Provide campaign management support across the Sponsored Products, Sponsored Brands, Sponsored Display and other relevant product.We are open to hiring candidates to work out of one of the following locations:Bangalore, KA, INDPREFERRED QUALIFICATIONS- Experience in e-commerce or online advertisingSalary: . Date posted: 04/16/2024 10:22 PM