Overview of salaries statistics of the profession "SEO Marketing Specialist in Canada"

Who we are As the Working and Learning Company, we at Staples Canada, are dynamic, inspiring partners to our customers and the communities in which we live. At Staples, we inspire people to work smarter, learn more and grow every day. We look for people who are curious, approachable and passionate, and who enjoy finding solutions. If that's you, let's work, learn and grow together. We are building an inclusive and diverse team Staples Canada is creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know. Some of what you will do As the Product Content Specialist, you will own the online product content experience and creation and maintenance of all product content for all eCommerce SKUs: including images, product names, product descriptions, hierarchy and attributes. You will be responsible for sourcing, proofing images and product information from vendors and communicating with internal customers to effectively support product content requirements and priorities. You will also educate stakeholders on best practices based on standard content guidelines. Managing multiple merchandising categories, each day will be fast-paced, challenging, rewarding and meaningful. Specifically, you will: •Work closely with stakeholders and vendors to collect, maintain and enhance product listings •Collect product descriptions, key bullets, attributes and images required for item setup •Train and educate stakeholders & vendors on best practices and SKU onboarding tools •Proof, edit and proactively review content to ensure accuracy and consistency with copy, images and product presentation while meeting established deadlines •Identify and correct errors (ie. images that don't match descriptions, missing key attributes, spelling) and contribute to improving product hierarchy, sorting and search results •Create and maintain online search filters to ensure customers can navigate the website effectively •Create and update weekly reports to measure against performance KPI's •Manage and maintain the correct classification of a product to the hierarchy and execute ongoing changes in Product Information Management System (PIM) - working with SEO, Search, Analytics, and Merchandising to ensure consistent execution and optimal customer experience •Manage and maintain the correct set of attributes for each category in the Product Information Management (PIM) System to ensure customers navigate the website effectively •Key subject matter expert for a specific merchandising category •Monitor competitive sites to identify opportunities and best practices and make recommendations •Work directly with vendor partners to collect and enhance content assets Some of what you need •1-3 years of website content management systems •eCommerce/Retail experience preferred •Completion of post-secondary education with focus on ecommerce or related experience. •Business/Marketing management degree preferred •Working knowledge of Product Information Management System (PIM) •Strong computer skills and an ability to learn new software is critical •Proficient in MS Office with strong working knowledge of Excel and familiarity with databases •Strong attention to detail, ability to manage multiple priorities and work fast and efficiently while maintaining quality work •Comfortable working in an ambiguous environment with the ability to adapt to processes to support multiple categories •Bilingual in French and English preferred but not required •Curious •Approachable •Passionate •Problem solver Some of what you will get •Associate discount •Health and Dental benefits •RRSP/DPSP •Performance bonuses •Learning & Development programs •And more... Additional Information •Location: Richmond Hill •Option for remote work

Job Summary: In this role as an Email Marketing Specialist, you are tasked with accomplishing Marketing activities for the company and any of its divisions through (but not limited to) various forms of digital and traditional marketing, social media marketing projects and more. Salary Range: $60,000.00 - $70,000.00 Marketing Develop and execute comprehensive email marketing campaigns, including ad hoc, drip, and targeted campaigns to convert leads and increase customer spend. Plan and manage a content calendar for consistent and engaging email content in alignment with overall marketing strategies. Implement advanced segmentation and personalization strategies using customer behavior and preferences. Utilize analytics to create dynamic email content, aiming to boost engagement and conversion rates. Align email marketing with the customer journey map, focusing on nurturing and conversion at key touchpoints. Collaborate with internal teams to enhance the user experience through optimized landing pages and funnel strategies. Employ tactics for email list growth and maintain list hygiene to ensure a high-quality subscriber base. Stay abreast of email marketing trends, best practices, and compliance with legal standards like GDPR. Ensure email campaigns are integrated with other digital marketing channels (social media, PPC, SEO/SEM, etc.). Focus on creating mobile-optimized, accessible emails compliant with email service provider regulations. Monitor and report on key metrics of email and digital marketing campaigns, assessing ROI and KPIs. Regularly gather feedback, conduct experiments, and brainstorm new growth strategies for continual improvement. Requirements At least 3 years of experience in planning, executing and optimizing email marketing campaigns Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Constant Contact). Strong understanding of HTML/CSS for email design. Experience in optimizing websites, landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Familiarity with laws and regulations related to email marketing, such as CASL, CAN-SPAM Act.

At Samuel, we believe every team member brings unique and valuable skills, experiences and knowledge to our thriving business - enabling us to build on over 167 years of success in the metals industry. We offer countless opportunities for our team members to develop and grow in their careers, empower them to make decisions on the job and be a part of driving positive change - within our organization and in the communities where we live and work. If you're seeking an inclusive, supportive and welcoming workplace to make your mark and grow your career, we have the programs, culture and opportunities to make it happen. We're stronger together. Essential Duties and Responsibilities: include the following; other duties may be assigned. Develop and oversee the Samuel Automation voice, tone, and style of all brand content Prepare a long-term strategy and plan for content development Develop and edit content across all channels Keep social media accounts active and create a social media content calendar Work closely with the sales team on projects Keep us relevant and ahead of the curve by staying up-to-date with competitors' content and industry knowledge Produce, assemble, edit, and distribute PR materials Support any one-off marketing campaigns Assist in creating internal social media influencers to improve our brand Position Requirements: (Knowledge, Skill, Ability) Strong organizational, interpersonal and communication skills Able to create strong relationships within our organization High level of attention to detail Able to create and present information to a group Strategic thinker Effective in time management with ability to multi-task and prioritize Technical aptitude with capacity to understand various aspects of machinery Up to date on latest marketing trends and the ability to execute marketing initiatives Able to work independently as well as part of a team Strong working knowledge of MS Word and Excel Experience with marketing automation tools like Marketo, Salesforce, landing page platforms Proficiency in SEO best practices Education, Experience, and Qualifications: Post-Secondary education within a program focusing on Marketing and/or related work experience with a demonstrated ability to fulfill the Position Requirements Here are some of the great benefits that we offer: Competitive salary Company paid health and dental benefits Paid vacation and an annual bonus Defined Contribution Pension Plan with company match Opportunity for career stability and growth Tuition reimbursement program Flexibility with start and end times Affinity group for women At Samuel we believe in a culture of equality. Respect and integrity are at our core. We are committed to building and embracing a diverse workforce and creating an environment that is open and inclusive for everyone.

Posting Title COMM O 18R - Social Media Specialist Position Classification Communications Officer R18 Union GEU Work Options Location Burnaby, BC V3J 1N3 CA (Primary)Salary Range $64,123.59 - $72,674.35 per annum Close Date 5/3/2024 Job Type Regular Full Time Temporary End Date Ministry/Organization BC Public Service -> Public Safety & Sol General Ministry Branch / Division BC Liquor Distribution Branch Job Summary About the BCLDB:The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis and operates the retails brands BCLIQUOR and BC Cannabis Stores.The LDB is committed to government's goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page. Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BCLIQUOR stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB's core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.About this role:The Social Media Specialist works with the Digital Content & Social Media Manager to curate and develop the strategy and content for BCLIQUOR's various digital and social media channels and executes social media campaigns and strategies to support BCLIQUOR's goals and objectives.Overtime work on weeknights/weekends may be required to respond to urgent social media issues (only for urgent matters or in anticipation of a big launch). A criminal record check is required.For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.An eligibility list for permanent or temporary future opportunities may be established.Position requirements:Education and Experience:A degree in marketing, communications, or a related field, combined with a minimum of two (2) years recent related experience*.ORA diploma or certificate in marketing, communications, or a related field, combined with a minimum of three (3) years recent related experience.*Recent, related experience must be within the last five years and include the following: Extensive experience with creating social media strategy, campaigns, growing followers and achieving targets on social media platforms. Extensive experience with social media content and advertising creation (i.e., creating content for posts, Instagram stories, videos). Experience with providing customer service through an online platform, dealing with sensitive customer issues. Preference may be given to candidates with the following: Experience in graphic design and creating social media assets using Adobe suite of programs. Experience with photography, videography and editing. Experience leveraging social media to drive results to stores and/or ecommerce site. Experience in generating ideas and copy for other online assets (SEM, SEO, eNews, ecommerce website). Experience in a geographically distributed retail organization. Application instructions:To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities, and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered: A cover letter is required as part of your application. Candidates must include the following information on their cover letter as it will be used to assess each candidate's qualifications: Experience in a geographically distributed retail organization; please specify the details of the organization based on the number of store locations and the areas where the stores are located (i.e., areas within Canada and/or globally). Details of demonstrated recent related work experience as defined in the position requirements. Specifically discuss details on extensive work experience with creating a social media strategy, campaigns, growing followers and achieving targets on social media platforms and with creating social media content and advertising creation (i.e., creating content for posts, Instagram stories, videos). Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying. For specific position-related enquiries, please contact Evelyn Chen, HR Advisor at [email protected] . Please note applications submitted to this email will not be accepted.Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to [email protected] before the stated closing time, and they will respond as soon as possible to assist you.Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.Working for the BC Public Service:The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces .The Indigenous Applicant Advisory Service is available to applicants that self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For guidance on applying and interviewing, please contact [email protected] or 778-405-3452.The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers .Job Category Communications, Social Services

About the BCLDB: The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis and operates the retails brands BCLIQUOR and BC Cannabis Stores. The LDB is committed to government's goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page. Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BCLIQUOR stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB's core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels. About this role: The Social Media Specialist works with the Digital Content & Social Media Manager to curate and develop the strategy and content for BCLIQUOR's various digital and social media channels and executes social media campaigns and strategies to support BCLIQUOR's goals and objectives. Overtime work on weeknights/weekends may be required to respond to urgent social media issues (only for urgent matters or in anticipation of a big launch). A criminal record check is required. For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting. An eligibility list for permanent or temporary future opportunities may be established. Position requirements: Education and Experience: A degree in marketing, communications, or a related field, combined with a minimum of two (2) years recent related experience*. OR A diploma or certificate in marketing, communications, or a related field, combined with a minimum of three (3) years recent related experience. *Recent, related experience must be within the last five years and include the following: Extensive experience with creating social media strategy, campaigns, growing followers and achieving targets on social media platforms. Extensive experience with social media content and advertising creation (i.e., creating content for posts, Instagram stories, videos). Experience with providing customer service through an online platform, dealing with sensitive customer issues. Preference may be given to candidates with the following: Experience in graphic design and creating social media assets using Adobe suite of programs. Experience with photography, videography and editing. Experience leveraging social media to drive results to stores and/or ecommerce site. Experience in generating ideas and copy for other online assets (SEM, SEO, eNews, ecommerce website). Experience in a geographically distributed retail organization. Application instructions: To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities, and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered: A cover letter is required as part of your application. Candidates must include the following information on their cover letter as it will be used to assess each candidate's qualifications: Experience in a geographically distributed retail organization; please specify the details of the organization based on the number of store locations and the areas where the stores are located (i.e., areas within Canada and/or globally). Details of demonstrated recent related work experience as defined in the position requirements. Specifically discuss details on extensive work experience with creating a social media strategy, campaigns, growing followers and achieving targets on social media platforms and with creating social media content and advertising creation (i.e., creating content for posts, Instagram stories, videos). Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying. For specific position-related enquiries, please contact Evelyn Chen, HR Advisor at [email protected] . Please note applications submitted to this email will not be accepted. Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to [email protected] before the stated closing time, and they will respond as soon as possible to assist you. Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition. Working for the BC Public Service: The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace. This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces . The Indigenous Applicant Advisory Service is available to applicants that self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For guidance on applying and interviewing, please contact [email protected] or 778-405-3452. The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers .Job Category Communications, Social Services Additional Information Social Media Specialist

Our national retail client is looking for an Intermediate Technical SEO Lead to conduct SEO audits and analysis on website speed, page load speeds, crawlability and indexing -28373Location: Mississauga: on site one day a weekDuration: 1 yearWork hours: 37.5 hours a weekJob ID: WECJP00028373Responsibilities:Develop and execute comprehensive technical SEO strategies.Pitch big SEO initiatives + SEO Proposal Documentation - that gets approved!Support SEO Manager in creating an annual roadmap integrating traffic and conversion goals.Conduct regular website audits to identify technical issues. Monitor search console data for potential issues and areas for improvement.Coordinate and manage technical SEO projects, ensuring alignment with overall business goals.Generate reports on technical SEO performance and identify trends to guide strategy adjustments.Analyze data to measure the impact of technical SEO efforts, using analytics tools to track key SEO metrics.Must Haves:4+ years in an SEO role (Analyst/Specialist/Lead)SEO AuditsSEO strategyExperience with optimizing for Core web vitals and improving page speed scoresDeep knowledge of crawlability, renderability, and indexabilityExperience with the following tools (or similar: Botify, Screaming Frog, Brightedge, Oncrawl, Semrush, Ahrefs)Nice to Have:Ecommerce or digital marketing industry experience Apply

Are you insatiably curious, deeply passionate about the world of data and artificial intelligence, and ready to take on complex challenges in a dynamic environment? If so, we invite you to join our team as a Senior Technology Specialist - Azure App Innovation. The mission of the Microsoft App Innovation team is to drive innovation and make a meaningful impact on the world through data-driven and AI-powered solutions. In an era where data and AI play a central role in shaping industries and driving transformation, we are at the forefront of pioneering technologies and strategies. As a Senior Technology Specialist - Azure App Innovation, you will be a key player in leveraging cutting-edge technologies. You'll work as a technical sales leader and trusted customer advisor, collaborating with internal teams, partners, and consultants to map Microsoft solutions to customer challenges and priorities. Your role involves demonstrating and proving the value of our solutions, ultimately contributing to the achievement and surpassing of quarterly and annual revenue targets. Your workweek will be dynamic, with 80% focused on engaging with customers—planning, preparation, and various meetings, including technical presentations, demos, and workshops. The remaining 20% will be dedicated to continuously enhancing your technical expertise, staying abreast of industry trends, and understanding the competitive landscape. At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. As a team, we embrace a growth mindset, foster innovation, and collaborate to realize shared goals. Upholding values of respect, integrity, and accountability, we create a culture of inclusion where everyone can thrive at work and beyond. This role offers flexibility, allowing you to work up to 80% from home, with travel percentages varying based on the role's requirements. Join us in shaping the future of data and AI solutions at Microsoft. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.Individual Contributor

Position Summary:Content Reviewers/Moderators are responsible for the day to day management of Application or Internet content, ensuring a quality experience is provided to millions of application or internet users. Reviewers have the opportunity to make a significant and direct impact on the quality of social media and advertising products. Work includes screening and monitoring social media sites or applications for abusive, violent, maliciously false or other inappropriate content ensuring a safe experiences for users and communities. Content Reviewers are responsible for optimal quality and productivity levels by making decisions regarding the content based on guidelines and policies. Requires energetic professional with some technical aptitude and strong attention to detail. Experience in social media and advertising and in dealing with online website navigation is required. Overall Responsibilities:Responsible for evaluating online social media or advertising content in conjunction with policy.Visually navigate and review images and text-based content through internally developed applications or client tools as appropriate.Participate in meetings to discuss findings and ongoing recommendations.Use internally developed applications to generate quality reports if required.Maintain high quality deliverables in daily workflow.Examine content which may include ad units, applications or web pages and record findings and opinions using web-based tools and workflow systems.Work with engineering and linguistics to help improve the quality of next generation web services as required.Work with exceptional attention to detail and deliver optimal quality and productivity levels through data analysis.Job Requirements:BA/BS degree or equivalent preferred.Resiliency: Ability to view content that may be offensive, strong or abhorrent, with understanding.Fluency in written and spoken English and HindiProven ability to deliver highest quality results while paying strict attention to detail.Analytical, a quick learner, and have a penchant for providing a better experience for Internet users.Ability to work in a fast paced environment with high volume and complex demands.Strong team player that can remain positive during challenging assignments and balance priorities when necessary.Have a strong desire to learn continually and grow professionally.Personal experience using internet websites and internet social communication tools.If required by project: Strong knowledge of national and international political, historical and social news and figures in the media.Comfortable with and understand that the job requires reviewing internet content that may be deemed inappropriate and/or contain explicit material.Strong work ethic and ability to work with minimal supervision.Advanced MS Excel and Word skills coupled with exceptional attention to detail and a proven ability to quickly learn new tools.

Professional Intern - Marketing & Social Media - Birchwood BMW Full-Time, TERM Summer Internship Position Start date: April/May (Flexible), End Date: end of August Closing date: March 31st, 2024 Birchwood BMW is hiring a Professional Intern -Marketing & Social Media for the summer 2024 season. This position requires a self-motivated, energetic, and goal-driven individual to provide direct support to one of Birchwood Automotive Group’s most dynamic teams. In this role, the Professional Intern with assist Birchwood BMW/MINI with their social media & marketing strategy for 2024. Professional Interns have been an integral part of Birchwood for over 25 years. The professional intern program has evolved to include an immersive experience that focuses on personal and professional development. Our program is designed to create a network of empowered students who gain valuable skills while supporting Birchwood’s purpose. Our internship includes professional development workshops, unique social events, and an opportunity to network with our executive team. At Birchwood, experience is everything, and we want you to be a part of our team. Responsibilities: Support the team with the development and implementation of social media engagement, monitoring, reporting, and analysis · Develop and implement an ongoing social media strategy and assist with ongoing projects · Offer insight into current market trends and suggestions · Coordinate content production planning, this includes coordinating interviews, photo, and video shoots · Review analytics and develop reports related to key business objectives Qualifications: · Currently enrolled in post-secondary pertaining to marketing, business, or communications · An entrepreneurial spirit and a desire to succeed · Self-motivation and a passion for customer service · Proficiency in Microsoft Office · Demonstrated ability to manage multiple projects at the same time · Respect, honesty, and integrity · 1-3 years in a customer-focused role is an asset but not required · A valid class 5 driver’s license and reliable transportation to work is required Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to three state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity. Birchwood is committed to creating a diverse workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: [email protected] APPLY NOW Apply with Indeed Birchwood BMW/MINI Department Sales Employment Type Contract Pay To Be Discussed During Interview Process APPLY NOW Apply with Indeed