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Senior Copywriter
LUSH Fresh Handmade Cosmetics, Vancouver, BC
As Senior Copywriter you immerse yourself in creative initiatives with the ability to conceptualize, develop and produce unique, strategy driven marketing collateral. In this role, you work with a large, cross-functional creative team to aid in the conception, development and execution of marketing assets across a range of platforms. This is a hands-on rolewhere you deliver impactful copy, set the bar for a skilled team of creative copywriters who you also lead and coach. You are a great communicator in every aspect, are able to pitch ideas and work created with passion and demonstrate drive to produce original and unique creative.We're looking for a diverse skill set that will complement our branding initiatives as well as multi-platform solutions, with a detailed focus on print, product packaging and signage, editorial, social, film, photography, and digital. The Senior Copywriter will be responsible for the preparation of persuasive, compelling copy that motivates and inspires the Lush customer.As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your business needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlifeReporting to the Managing Editor, the Senior Copywriter undertakes the following:RESPONSIBILITIES: Support the Managing Editor to ensure all copy created for Lush reflects the brand tone and personality and DEIB (Diversity, Equity, Inclusion and Belonging) standards Lead and coach a team of copywriters which includes reviewing and approving work for release Perform a final review of all customer-facing copy to ensure grammar, spelling, tone of voice, etc. are accurate and in line with the Lush style guide Write and edit copy for all external-facing assets including headlines, web copy, emails, signage, editorial pieces and more for assigned POD (working group) Provide mentorship, coaching and guidance for copy team members, aiding in their professional development and understanding of the Lush tone of voice Proofread content written by external contributors to ensure it is engaging, error-free and on-brand Conceptualize and present outside the box ideas and content for upcoming marketing campaigns in line with the strategic goals outlined in the business brief Work with the Film and Photo team to develop and produce supporting copy for video assets Work with the Digital Team to ensure all content appearing on the Lush website is optimized for search using SEO copywriting best practices Work with the Creative Team to ensure all copy in layouts is accurate prior to release Champion high creative standards, adhere to tight deadlines and implement last-minute changes as needed You bring the following QUALIFICATIONS:Required: 7+ years of professional writing experience in a studio, agency or corporate environment Proven success in managing and mentoring a team of writers A Bachelor's Degree in English, Communications, Creative Writing, Journalism, Marketing or related experience Exceptional communications skills, both written and verbal Demonstrated skill in developing and executing creative concepts Demonstrated ability to mentor and develop other team members Experience in writing advertising (digital and print), brand messaging, web copy, and other marketing collateral Proficiency writing for print, as well as web copy with an understanding of search engine optimization (SEO) best practices Experience with the creation of marketing materials from concept to production Ability to effectively manage time and establish clear objectives and day-to-day priorities in a fast-paced work environment A thorough, accurate and consistent work practice with an acute attention to detail An energetic, enthusiastic, motivated and open-minded attitude Preferred: Experience working as part of an in-house copy team in an office environment Experience writing longer editorial pieces, as well as conducting interviews for stories Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.We thank all interested applicants; however, only qualified candidates will be contacted.
Marketing Manager, Lifecycle, Digital Investing
BMO, Toronto, ON
Application Deadline: 04/04/2024Address:100 King Street WestThe Online Investing Lifecycle Marketing team is responsible for driving profitable customer growth strategies for online investing customers to help the bank achieve its financial objectives. The team is accountable for creating, deepening and retaining client relationships from point of acquisition, increasing customer loyalty & engagement through digital channels (email and in-platform communications). These strategies may include both short-term tactical changes, as well as longer-term transformational changes. The Marketing Manager will provide advice and support the marketing objectives of the BMO Investorline (BIL) Lifecycle Marketing team. This includes creating, developing, and executing complete marketing strategies, including, and is not limited to, new client onboarding, digital investing product cross sell, customer engagement, share of wallet and retention programs - all of which align to the overarching digital investing fiscal plan. In addition, regular review of campaign performance, producing insights that are actionable for the next iteration of such campaigns. Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO's brand and design system standards.Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions. Will help develop strategies for Self Directed marketing campaigns, ensuring they are on brand and support overall organizational strategy to improve net customer growth by reducing attrition.Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Identifies opportunity and new strategies to drive customer growth for BIL products.Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues. Project Management & Execution 40%, Relationship Management 30%, Change Innovation & Efficiencies 20%.Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.Builds effective relationships with internal/external stakeholders.Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.Gathers and formats data into regular and ad-hoc reports, and dashboards.Analyzes data and information to provide customer behavior and campaign related insights and recommendations.Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.Monitors compliance with policy, brand standards and design system standards, escalates as required.Coordinates and executes campaign and program activities; makes changes to resolve issues.Monitors and tracks campaign performance and addresses any issues.Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.Exercises judgment to identify, diagnose, and solve problems within given rules.Works independently on a range of complex tasks, which may include unique situations.Broader work or accountabilities may be assigned as needed. Qualifications: Typically between 2 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.Post-secondary degree in business, marketing, advertising or communications related discipline.Knowledge and experience in financial services (preferred) but not mandatory. Experience in managing campaign intake requests, gathering necessary information, and ensuring partners have all the assets they need for successful execution. Ability to work effectively with designers, copywriters, data and other team members to execute successful campaigns. Attention to detail when reviewing campaigns, spotting potential errors (broken links, typos, etc.) before launch. Monitors and tracks performance and addresses any issues. Produces regular and ad-hoc reports to assess success of marketing campaigns. Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required. Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives. Develops and maintains relationships with internal/external partners to include vendors and suppliers. Identifies emerging issues and trends to inform decision-making. Exercises judgment to identify, diagnose, and solve problems within given rules Technical proficiency gained through education and/or business experience.Verbal presentation & written communication skills - In-depth.Collaboration & team skills - In-depth.Analytical and problem solving skills - In-depth.Influence skills and organization skills - In-depth.Data driven decision making - In-depth.Entrepreneurial spirt and team based attitude - in-depthGrade:6Job Category:Individual Contributor / CollaborateurWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Senior Creative Copywriter
Equest, Vancouver, BC
Do you share our passion for bringing a brand's vision to life? Do you love collaborating with cross functional teams to deliver high-impact campaigns that drive awareness, impressions, and results? As a senior creative copywriter , you will be creating national campaigns by crafting clear and engaging copy that speaks in the brand tone of voice.In this role, the successful candidate is needed to be in the Greater Vancouver area, where we practice a remote first working model, leveraging in-person interactions for strategic, collaborative, and social purposes.Grow your career as part of our innovative marketing team as a senior creative copywriter! What you'll do: Write clean, attractive and compelling copy with a distinct voice for the brandPresent ideas to clients and stakeholders that are clear, attractive, and compellingUtilize creative problem-solving skills, including storytelling, ideation, and concepts in video, stunts, digital, and social media executions Construct and maintain style guides that outline creative strategy Champion and contribute to developing the brand voiceCollaborate with visual design, video production and other teams to bring your ideas to lifeLearn and be elevated by a supportive and experienced team What we're looking for: You love creating engaging content that connects emotionally with consumersStrong fundamentals in copywriting and proficiency in spoken and written English5+ years of proven working experience as a copywriter with a strong portfolioExperience working within a creative or in-house agency with a retail brandA strong portfolio demonstrating experience in multichannel advertising and the ability to capture a brand's tone or identity Why you'll love it here: Remote-first work environmentEmployee discounts on awesome tech from day oneFlexible health benefits and wellness programTFSA and RRSP programs100% matched company pension planTraining programs to build new and transferable skills About Best Buy As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Annually recognized as one of Canada's Top 100 Employers, our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements. Join our amazing team! We are looking for people just like you. Base pay range Annual salary: $60,957.00 - $64,165.00Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3
Remote Copy Writer
vreadynow, Calgary, AB
We are seeking a talented Remote Copy Writer to join our team at Vready Now. As a Copy Writer, you will be responsible for creating engaging and compelling content for various digital platforms. This is a remote position that offers flexibility and the opportunity to work from anywhere.Responsibilities:Write clear, concise, and creative copy for websites, social media, email campaigns, and other digital channelsCollaborate with the marketing team to develop content strategies that align with the company's goalsConduct research to ensure content is accurate, relevant, and up-to-dateEdit and proofread content to ensure it meets brand guidelines and quality standardsStay up-to-date on industry trends and best practices in copywritingQualifications:Bachelor's degree in English, Communications, Marketing, or related fieldProven experience as a copywriter or content writerStrong writing and editing skills with attention to detailAbility to work independently and meet deadlinesExperience with SEO and keyword research is a plusIf you are a creative and passionate writer looking for a remote opportunity in the IT industry, we would love to hear from you. Apply now to join our team at Vready Now!
Remote Copy Writer
COMMUNITY LIVING OAKVILLE,
We are seeking a talented Remote Copy Writer to join our Marketing team. The ideal candidate will have a passion for writing engaging and compelling content, with a keen eye for detail. As a Remote Copy Writer, you will be responsible for creating content for various marketing materials, including website copy, blog posts, social media content, and more.Responsibilities:Write clear, concise, and engaging copy for various marketing materialsCollaborate with the Marketing team to develop content strategiesResearch industry trends and competitive analysis to ensure content is relevantEdit and proofread content to ensure accuracy and consistencyOptimize content for SEO best practicesMeet deadlines and manage multiple projects simultaneouslyQualifications:Proven experience as a copywriter or content writerStrong writing, editing, and proofreading skillsExcellent time management and organizational skillsAbility to work independently and remotely
Manager, Art Direction, Beauty
Loblaw Companies Ltd - Head Office, Toronto, ON
Referred applicants should not apply directly to this role.All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. Manager, Art Direction, Beauty About Loblaw Agency Loblaw Agency is our newly minted, in-house creative agency within our Marketing team and we are hiring many new exciting roles! At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands! Loblaw Agency is currently looking for a Manager, Art Direction, Beauty to join our team. The Manager, Art Direction, Beauty will work in partnership with a Senior Copywriter and will play an integral role on our Loblaw Agency team. If this feels like it’s you, raise your hand. You are passionate about being part of a team that thrives on taking an idea and making it different and engaging and relevant to the customer. You understand what makes each of the channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a compelling story. You're a team player and collaborator who wants to deliver all the most engaging ideas and visuals. If you are passionate about beauty, unique, imaginative, data-driven ideas, if you are excited about working on one of Canada’s most loved brands, if you thrive in an engaging, fast-paced environment, we’d like to meet you. Key Responsibilities: Partnering with the Senior Copywriter, deliver exceptional creative ideas for beauty campaigns, across all mediums Strong Strategic acumen to deliver creative ideas on brief and on brand Be involved in all aspects of creative from initial conception, overall look and feel, to direction of creative on set, to approval of post-production for Shoppers Drug Mart Beauty Marketing initiatives Keen eye for trends and masterful on-set direction and ability to partner with vendors develop content (e.g., photography, video) to support the creative strategy and vision Direct and be accountable for the final development and production of visual creative assets Ensure brand guidelines and directives are embraced and adhered to in all executions Lead the creation of storyboards for the production of videos (social media, television, digital etc.) Create inspiring, concise presentations and sell your work effectively Keep up to date of digital and social best in class developments Stay curious and be familiar with competitor marketing programs Be resourceful to work with different budgets and come forward with ideas, solutions and suggestions Qualifications: 5+ years of experience art directing in the beauty spaceBachelor’s degree or Diploma, new media arts, creative advertising or equivalent A creative visionary, with an unwavering dedication to achieving creative excellence Trusted partner and possess the insight, knowledge and professional leadership to confidently move from concept through to completion of a project, bringing concepts to life Expert ability to lead and direct photography and broadcast shoots Ability to prioritize and lead multiple deadline-driven task/projects in a fast-paced environment Proven ability to create effective, original advertising materials on tight timelines Exceptionally innovative and creative, with excellent ability to collaborate Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide influence to achieve success Excellent organizational, planning and problem-solving skills How You’ll Succeed At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us. Employment Type: Full time Type of Role: Regular Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Please Note:Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
French Bilingual Content Writer
Scotiabank, Montreal, QC
Requisition ID: 191003Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Position: French Bilingual Content Writer, Total Wealth, Scotia Wealth Management - Client Solutions The Total Wealth (TW) Content Writer will be key to supporting the Canadian Wealth Management (CWM) advisory network, by transforming complex leadership, training, or strategic messages into plain language to enable advisory growth across Scotia Wealth Management (SWM) and MD Financial Management businesses. The TW Content Writer will be responsible for creating bilingual content (French and English) to engage and educate our audience, discover that supports the Practice Excellence team initiatives and Total Wealth Evolved strategy and Specialized Programs in CWM. The role will also support the internal communications and distribution of these materials. In addition to providing editorial support, the TW Content Writer will build strategic relationships to work with enterprise stakeholders while ensuring all activities conducted follow governing regulations, internal policies and procedures. Accountabilities Champions a client-focused culture to deepen relationships with them and leverage broader Bank relationships, systems, and knowledge.Champions a high-performance environment and contributes to an inclusive work environment.Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. Develop engaging internal and external contentPlay a key role in developing content related to Canadian Wealth Management’s strategy to deliver comprehensive advice to current and future clients Collaborate and partner with Practice Excellence, Marketing and Strategy teams to brainstorm impactful content ideas and develop internal content that supports training and coaching programs, and inspires advisor action Collaborate with Investment Solutions, Product and Learning & Development SMEs to develop external content that educates new and existing clients with our suite of wealth management services - knowing when to use enticing emotional copy or clear step-by-step instructionWrite compelling short-form copy, distilling briefs into powerful, concise message for training events and executive communications Collaborate with subject matter experts to understand business-specific product and service capabilities and value propositions to craft content for multiple channels (advisor or internal websites, turnkey emails, memos, social, etc.). Collaborate with marketing team and external copywriters to ensure content is easy to understand and aligned to CWM brand values and toneWork with members of the creative team (designers and developers) to bring content to life and ensure the value proposition and story is clearly understood by advisors or clients. Shape key messaging by understanding consumer insights and motivating factors, which will resonate and compel the advisors and clients to act. Research ideas and provide editorial support for technical thought leadership papers, and develop secondary plain language content to support advisor and client education on targeted topics Provide oversight to French translation process for internal and external content Primary Manager:Senior Manager, Strategic Initiatives & Insights, Practice Excellence - Client Solutions Examples:Cultivate and maintain strong working relationships with internal/external stakeholders Demonstrate leadership abilities and collaborate effectively with various partnersAbility to identify gaps and develop appropriate solutionsAbility to lead and manage virtual workgroupsExcellent written and verbal communication skills; attention to accuracyResults and client-focused, proactive and self-driven with ability to exercise independent judgementProficient in Windows 10 applications (OneNote, MS Teams)Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) Education / Experience / Other Information (include only those that are specific to the role)Proficiency in English and FrenchKnowledge of adult learning principles and Accessibility Standards Canada (Assets)Online, eLearning development experienceA keen enthusiasm for and understanding of writing persuasively for multiple mediumsHighly proficient computer skills2-3 years of copywriting experience in an agency or corporate environmentDegree or equivalent in Journalism or Copywriting Experience in financial services an assetThe ability to work on multiple projects simultaneously and effectively deliver on diverse writing demands, and within strict deadlines Working Conditions​​​​​​​Hybrid work environment (Location - remote work/hybrid, based in Canada) Location(s): Canada : Ontario : Toronto Scotiabank is a leading bank in the Americas. Guided by our purpose: ''for every future'', we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
Senior Content Manager/Copywriter to reinvent the content for a banking Visual ID Project - BNSJP00033856
S.i. Systems, Toronto, ON
Hiring Manager: Senior Manager, Commerce Location Address: Hybrid - 333 King Street E - 1/week (no set date, flexible)- some weeks where it is not needed - need candidate in the GTA Contract Duration: June 3rd to Oct 31, 2024 - approx. 5 months Story Behind the Need Business group: Digital Channel Experience, Commerce - The Commerce team at the Bank's is reinventing discovery and onboarding experiences to meet the evolving and unique needs of our customers, regardless of who they are or how they choose to bank with us. Project: Support for content authoring for Visual ID Project - changing website with new design elements for brand guideline; beginning phase of projectResponsiblities: This role contributes to the overall success of the Digital Commerce Team in Canada by supporting the maintenance and building of The bank's-owned web properties with a focus on continuous improvement to support sales and best-in-class customer experiences. Leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance. Supports the team’s business strategies and objectives by ensuring all activities are conducted in compliance with governing regulations, internal policies and procedures, and web accessibility standards. • Champion a customer-focused culture by understanding customer journeys across digital channels and providing an optimal experience for our customers. • Manage the delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience. • Build strong relationships with stakeholders to influence the planning process. Lead the Digital Commerce channel strategy aimed to drive bigger success toward business goals • Identify key Digital Commerce opportunities and support the accelerated development of our channel performance. Actively monitor the digital performance and identify innovative opportunities to support the annual goals. Share the findings with stakeholders to align on future opportunities. • Deliver impact and value to the business through understanding and optimizing customer journeys and creating seamless paths to conversion. • Analyze site data and user behaviour to understand the customer and improve the customer experience through site optimization • Use competitive landscape knowledge or industry trends to develop innovative experiences that would support the business and brand and differentiate Scotiabank from other financial institutions. • Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business. • Build A/B tests and personalized experiences in partnership with digital analytics, marketing, UX, content writers, and audience managers. Focused on enhancing our customer experience • Monitor and maintain site health (quality assurance, accessibility, and SEO) across all pages in their portfolio. Must Have Skills: 1) 10+ of content management experience 2) 3+ years’ experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work) 3) 2+ years’ experience with HTML and CSS Nice-To-Have Skills: 1) Experience using Adobe Experience Manager is highly preferred 2) Demonstrated understanding of the impact of content and can use SEO to analyse website traffic and user engagement metrics to drive optimizations 3) Practical experience with Agile development methodologies Apply