Overview of salaries statistics of the profession "E-Commerce Copywriter in Canada"

DescriptionWe are looking for experienced rock star integrated marketer to join the Demand Generation Marketing team. Reporting to the Director, Demand Generation, this is a critical role on a growing team responsible for building and executing integrated enterprise marketing campaigns to drive marketing-sourced and influenced revenue. We're looking for a marketer with a keen understanding of IT buyer behavior, B2B buyers/buying groups, and nuances of distinct personas. This marketer will have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel marketing campaigns. What will you do: • Conceptualize and execute compelling integrated marketing campaigns • Own end-to-end execution of each program ensuring the right stakeholders are involved and deliver on time and budget • Measure and optimize campaigns based on critical metrics like sourced and influenced pipeline and revenue • Communicate effectively up and across teams to inform and make aware of campaigns and results (post launch) • Coordinate effectively with cross-functional teams, including Demand Gen, Sales, Product Marketing, Corporate Marketing, Sales Enablement and outside agencies • Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels • Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy • Collaborate with internal stakeholders to translate campaign performance into reports including marketing briefs, competitive analyses, and campaign recap deck What you bring to Fortinet: • 3-5 years of experience in integrated marketing • Experience aligning on strategic direction and supporting global promotional strategy that requires input from multiple teams • Able to draw insights from data and create compelling campaigns that align with company goals • A good balance of creative, strategic and operational thinking • Proven ability to execute and deliver projects successfully in a dynamic fast paced environment • Strong knowledge of SalesForce reporting and experience with Pardot or Eloqua • Experience with WorkFront helpful • Detail-oriented with outstanding organizational skills • Strong writing and verbal communication skills • Able to jump between strategy and hands-on execution seamlessly • Solid analytical skills

Hiring Manager: Senior Manager, Commerce Location Address: Hybrid - 333 King Street E - 1/week (no set date, flexible)- some weeks where it is not needed - need candidate in the GTA Contract Duration: June 3rd to Oct 31, 2024 - approx. 5 months Story Behind the Need Business group: Digital Channel Experience, Commerce - The Commerce team at the Bank's is reinventing discovery and onboarding experiences to meet the evolving and unique needs of our customers, regardless of who they are or how they choose to bank with us. Project: Support for content authoring for Visual ID Project - changing website with new design elements for brand guideline; beginning phase of projectResponsiblities: This role contributes to the overall success of the Digital Commerce Team in Canada by supporting the maintenance and building of The bank's-owned web properties with a focus on continuous improvement to support sales and best-in-class customer experiences. Leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance. Supports the team’s business strategies and objectives by ensuring all activities are conducted in compliance with governing regulations, internal policies and procedures, and web accessibility standards. • Champion a customer-focused culture by understanding customer journeys across digital channels and providing an optimal experience for our customers. • Manage the delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience. • Build strong relationships with stakeholders to influence the planning process. Lead the Digital Commerce channel strategy aimed to drive bigger success toward business goals • Identify key Digital Commerce opportunities and support the accelerated development of our channel performance. Actively monitor the digital performance and identify innovative opportunities to support the annual goals. Share the findings with stakeholders to align on future opportunities. • Deliver impact and value to the business through understanding and optimizing customer journeys and creating seamless paths to conversion. • Analyze site data and user behaviour to understand the customer and improve the customer experience through site optimization • Use competitive landscape knowledge or industry trends to develop innovative experiences that would support the business and brand and differentiate Scotiabank from other financial institutions. • Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business. • Build A/B tests and personalized experiences in partnership with digital analytics, marketing, UX, content writers, and audience managers. Focused on enhancing our customer experience • Monitor and maintain site health (quality assurance, accessibility, and SEO) across all pages in their portfolio. Must Have Skills: 1) 10+ of content management experience 2) 3+ years’ experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work) 3) 2+ years’ experience with HTML and CSS Nice-To-Have Skills: 1) Experience using Adobe Experience Manager is highly preferred 2) Demonstrated understanding of the impact of content and can use SEO to analyse website traffic and user engagement metrics to drive optimizations 3) Practical experience with Agile development methodologies Apply