Overview of salaries statistics of the profession "Product Copywriter in Canada"

DescriptionWe are looking for experienced rock star integrated marketer to join the Demand Generation Marketing team. Reporting to the Director, Demand Generation, this is a critical role on a growing team responsible for building and executing integrated enterprise marketing campaigns to drive marketing-sourced and influenced revenue. We're looking for a marketer with a keen understanding of IT buyer behavior, B2B buyers/buying groups, and nuances of distinct personas. This marketer will have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel marketing campaigns. What will you do: • Conceptualize and execute compelling integrated marketing campaigns • Own end-to-end execution of each program ensuring the right stakeholders are involved and deliver on time and budget • Measure and optimize campaigns based on critical metrics like sourced and influenced pipeline and revenue • Communicate effectively up and across teams to inform and make aware of campaigns and results (post launch) • Coordinate effectively with cross-functional teams, including Demand Gen, Sales, Product Marketing, Corporate Marketing, Sales Enablement and outside agencies • Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels • Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy • Collaborate with internal stakeholders to translate campaign performance into reports including marketing briefs, competitive analyses, and campaign recap deck What you bring to Fortinet: • 3-5 years of experience in integrated marketing • Experience aligning on strategic direction and supporting global promotional strategy that requires input from multiple teams • Able to draw insights from data and create compelling campaigns that align with company goals • A good balance of creative, strategic and operational thinking • Proven ability to execute and deliver projects successfully in a dynamic fast paced environment • Strong knowledge of SalesForce reporting and experience with Pardot or Eloqua • Experience with WorkFront helpful • Detail-oriented with outstanding organizational skills • Strong writing and verbal communication skills • Able to jump between strategy and hands-on execution seamlessly • Solid analytical skills

As Senior Copywriter you immerse yourself in creative initiatives with the ability to conceptualize, develop and produce unique, strategy driven marketing collateral. In this role, you work with a large, cross-functional creative team to aid in the conception, development and execution of marketing assets across a range of platforms. This is a hands-on rolewhere you deliver impactful copy, set the bar for a skilled team of creative copywriters who you also lead and coach. You are a great communicator in every aspect, are able to pitch ideas and work created with passion and demonstrate drive to produce original and unique creative.We're looking for a diverse skill set that will complement our branding initiatives as well as multi-platform solutions, with a detailed focus on print, product packaging and signage, editorial, social, film, photography, and digital. The Senior Copywriter will be responsible for the preparation of persuasive, compelling copy that motivates and inspires the Lush customer.As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your business needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlifeReporting to the Managing Editor, the Senior Copywriter undertakes the following:RESPONSIBILITIES: Support the Managing Editor to ensure all copy created for Lush reflects the brand tone and personality and DEIB (Diversity, Equity, Inclusion and Belonging) standards Lead and coach a team of copywriters which includes reviewing and approving work for release Perform a final review of all customer-facing copy to ensure grammar, spelling, tone of voice, etc. are accurate and in line with the Lush style guide Write and edit copy for all external-facing assets including headlines, web copy, emails, signage, editorial pieces and more for assigned POD (working group) Provide mentorship, coaching and guidance for copy team members, aiding in their professional development and understanding of the Lush tone of voice Proofread content written by external contributors to ensure it is engaging, error-free and on-brand Conceptualize and present outside the box ideas and content for upcoming marketing campaigns in line with the strategic goals outlined in the business brief Work with the Film and Photo team to develop and produce supporting copy for video assets Work with the Digital Team to ensure all content appearing on the Lush website is optimized for search using SEO copywriting best practices Work with the Creative Team to ensure all copy in layouts is accurate prior to release Champion high creative standards, adhere to tight deadlines and implement last-minute changes as needed You bring the following QUALIFICATIONS:Required: 7+ years of professional writing experience in a studio, agency or corporate environment Proven success in managing and mentoring a team of writers A Bachelor's Degree in English, Communications, Creative Writing, Journalism, Marketing or related experience Exceptional communications skills, both written and verbal Demonstrated skill in developing and executing creative concepts Demonstrated ability to mentor and develop other team members Experience in writing advertising (digital and print), brand messaging, web copy, and other marketing collateral Proficiency writing for print, as well as web copy with an understanding of search engine optimization (SEO) best practices Experience with the creation of marketing materials from concept to production Ability to effectively manage time and establish clear objectives and day-to-day priorities in a fast-paced work environment A thorough, accurate and consistent work practice with an acute attention to detail An energetic, enthusiastic, motivated and open-minded attitude Preferred: Experience working as part of an in-house copy team in an office environment Experience writing longer editorial pieces, as well as conducting interviews for stories Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.We thank all interested applicants; however, only qualified candidates will be contacted.

Application Deadline: 04/04/2024Address:100 King Street WestThe Online Investing Lifecycle Marketing team is responsible for driving profitable customer growth strategies for online investing customers to help the bank achieve its financial objectives. The team is accountable for creating, deepening and retaining client relationships from point of acquisition, increasing customer loyalty & engagement through digital channels (email and in-platform communications). These strategies may include both short-term tactical changes, as well as longer-term transformational changes. The Marketing Manager will provide advice and support the marketing objectives of the BMO Investorline (BIL) Lifecycle Marketing team. This includes creating, developing, and executing complete marketing strategies, including, and is not limited to, new client onboarding, digital investing product cross sell, customer engagement, share of wallet and retention programs - all of which align to the overarching digital investing fiscal plan. In addition, regular review of campaign performance, producing insights that are actionable for the next iteration of such campaigns. Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO's brand and design system standards.Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions. Will help develop strategies for Self Directed marketing campaigns, ensuring they are on brand and support overall organizational strategy to improve net customer growth by reducing attrition.Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Identifies opportunity and new strategies to drive customer growth for BIL products.Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues. Project Management & Execution 40%, Relationship Management 30%, Change Innovation & Efficiencies 20%.Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.Builds effective relationships with internal/external stakeholders.Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.Gathers and formats data into regular and ad-hoc reports, and dashboards.Analyzes data and information to provide customer behavior and campaign related insights and recommendations.Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.Monitors compliance with policy, brand standards and design system standards, escalates as required.Coordinates and executes campaign and program activities; makes changes to resolve issues.Monitors and tracks campaign performance and addresses any issues.Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.Exercises judgment to identify, diagnose, and solve problems within given rules.Works independently on a range of complex tasks, which may include unique situations.Broader work or accountabilities may be assigned as needed. Qualifications: Typically between 2 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.Post-secondary degree in business, marketing, advertising or communications related discipline.Knowledge and experience in financial services (preferred) but not mandatory. Experience in managing campaign intake requests, gathering necessary information, and ensuring partners have all the assets they need for successful execution. Ability to work effectively with designers, copywriters, data and other team members to execute successful campaigns. Attention to detail when reviewing campaigns, spotting potential errors (broken links, typos, etc.) before launch. Monitors and tracks performance and addresses any issues. Produces regular and ad-hoc reports to assess success of marketing campaigns. Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required. Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives. Develops and maintains relationships with internal/external partners to include vendors and suppliers. Identifies emerging issues and trends to inform decision-making. Exercises judgment to identify, diagnose, and solve problems within given rules Technical proficiency gained through education and/or business experience.Verbal presentation & written communication skills - In-depth.Collaboration & team skills - In-depth.Analytical and problem solving skills - In-depth.Influence skills and organization skills - In-depth.Data driven decision making - In-depth.Entrepreneurial spirt and team based attitude - in-depthGrade:6Job Category:Individual Contributor / CollaborateurWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Referred applicants should not apply directly to this role.All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.About the Role12 month contract: As the Art Direction Lead, in close collaboration with the Creative Director, you will oversee the delivery and implementation of on-brand, industry-leading creative, maintaining Joe Fresh's high brand standards and adhering to seasonal creative directives and guidelines for all photography levels and shoots. We seek an Art Direction Lead with a proven track record in leading top-tier in-house campaigns. You will collaborate closely with our Project Manager, Design Lead, Senior Copywriter, Junior Art Directors and Graphic Designers to develop campaign concepts.Creative Leadership•Comprehend communication strategies through creative briefings, leading a team of designers under the guidance of the Creative Director to develop campaign concepts.• Produce and present comprehensive creative decks showcasing campaign concepts to internal stakeholders for review.• Establish and uphold photography and design standards, in alignment with guidance from the Creative Director, across all levels of creative (print, signage, large format, digital, social, video).• Foster effective communication and collaboration with on-set photographers, stylists, hair and makeup artists, and digital technicians to ensure shoots align with brand standards.• Oversee photoshoot edits with on-set teams to ensure consistency in lighting and tone.• Deliver notated post production decks, including retouching instructions, for Digital Artists.• Ensure smooth and efficient execution of product photoshoots, meeting shot count requirements.• Collaborate with Project Manager and external producers to plan shoots, identify and stay up to date on trending/new talent sources such as models, photographers, videographers, etc.• Provide mentorship and support for the professional development of team members.• Exhibit strong communication and teamwork skills when collaborating with cross-functional teams.• Demonstrate self-motivation, the ability to thrive under pressure, and adeptness in managing multiple projects simultaneously in a fast-paced environment.• Continuously enhance leadership and management skills.• Embrace feedback and foster open, two-way communication within the team.Who You Are• Possess 5+ years of experience in art direction• Preferably hold a BA or BFA in Arts, Fashion, or Graphic Design• Proficient in Adobe Creative Suite, knowledge in Figma is preferred but not mandatory• Experience in leading photoshoot teams• Experience with fashion retail a plus• Up-to-date on current industry trends• A strong portfolio, exhibiting print, digital and branding executions• Goal-oriented, with a proven ability to manage effectively amidst rapid change in a dynamic environment.• Possess strong critical-thinking, problem-solving, and strategic-planning skills.• Demonstrate adeptness in relationship-building, presentation, and communication (both written and verbal), with a demonstrated ability to collaborate across various disciplines.How You’ll Succeed:At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.Joe Fresh recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Requisition ID: 191003Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Position: French Bilingual Content Writer, Total Wealth, Scotia Wealth Management - Client Solutions The Total Wealth (TW) Content Writer will be key to supporting the Canadian Wealth Management (CWM) advisory network, by transforming complex leadership, training, or strategic messages into plain language to enable advisory growth across Scotia Wealth Management (SWM) and MD Financial Management businesses. The TW Content Writer will be responsible for creating bilingual content (French and English) to engage and educate our audience, discover that supports the Practice Excellence team initiatives and Total Wealth Evolved strategy and Specialized Programs in CWM. The role will also support the internal communications and distribution of these materials. In addition to providing editorial support, the TW Content Writer will build strategic relationships to work with enterprise stakeholders while ensuring all activities conducted follow governing regulations, internal policies and procedures. Accountabilities Champions a client-focused culture to deepen relationships with them and leverage broader Bank relationships, systems, and knowledge.Champions a high-performance environment and contributes to an inclusive work environment.Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. Develop engaging internal and external contentPlay a key role in developing content related to Canadian Wealth Management’s strategy to deliver comprehensive advice to current and future clients Collaborate and partner with Practice Excellence, Marketing and Strategy teams to brainstorm impactful content ideas and develop internal content that supports training and coaching programs, and inspires advisor action Collaborate with Investment Solutions, Product and Learning & Development SMEs to develop external content that educates new and existing clients with our suite of wealth management services - knowing when to use enticing emotional copy or clear step-by-step instructionWrite compelling short-form copy, distilling briefs into powerful, concise message for training events and executive communications Collaborate with subject matter experts to understand business-specific product and service capabilities and value propositions to craft content for multiple channels (advisor or internal websites, turnkey emails, memos, social, etc.). Collaborate with marketing team and external copywriters to ensure content is easy to understand and aligned to CWM brand values and toneWork with members of the creative team (designers and developers) to bring content to life and ensure the value proposition and story is clearly understood by advisors or clients. Shape key messaging by understanding consumer insights and motivating factors, which will resonate and compel the advisors and clients to act. Research ideas and provide editorial support for technical thought leadership papers, and develop secondary plain language content to support advisor and client education on targeted topics Provide oversight to French translation process for internal and external content Primary Manager:Senior Manager, Strategic Initiatives & Insights, Practice Excellence - Client Solutions Examples:Cultivate and maintain strong working relationships with internal/external stakeholders Demonstrate leadership abilities and collaborate effectively with various partnersAbility to identify gaps and develop appropriate solutionsAbility to lead and manage virtual workgroupsExcellent written and verbal communication skills; attention to accuracyResults and client-focused, proactive and self-driven with ability to exercise independent judgementProficient in Windows 10 applications (OneNote, MS Teams)Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) Education / Experience / Other Information (include only those that are specific to the role)Proficiency in English and FrenchKnowledge of adult learning principles and Accessibility Standards Canada (Assets)Online, eLearning development experienceA keen enthusiasm for and understanding of writing persuasively for multiple mediumsHighly proficient computer skills2-3 years of copywriting experience in an agency or corporate environmentDegree or equivalent in Journalism or Copywriting Experience in financial services an assetThe ability to work on multiple projects simultaneously and effectively deliver on diverse writing demands, and within strict deadlines Working Conditions​​​​​​​Hybrid work environment (Location - remote work/hybrid, based in Canada) Location(s): Canada : Ontario : Toronto Scotiabank is a leading bank in the Americas. Guided by our purpose: ''for every future'', we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.