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Senior Copywriter
LUSH Fresh Handmade Cosmetics, Vancouver, BC
As Senior Copywriter you immerse yourself in creative initiatives with the ability to conceptualize, develop and produce unique, strategy driven marketing collateral. In this role, you work with a large, cross-functional creative team to aid in the conception, development and execution of marketing assets across a range of platforms. This is a hands-on rolewhere you deliver impactful copy, set the bar for a skilled team of creative copywriters who you also lead and coach. You are a great communicator in every aspect, are able to pitch ideas and work created with passion and demonstrate drive to produce original and unique creative.We're looking for a diverse skill set that will complement our branding initiatives as well as multi-platform solutions, with a detailed focus on print, product packaging and signage, editorial, social, film, photography, and digital. The Senior Copywriter will be responsible for the preparation of persuasive, compelling copy that motivates and inspires the Lush customer.As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your business needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlifeReporting to the Managing Editor, the Senior Copywriter undertakes the following:RESPONSIBILITIES: Support the Managing Editor to ensure all copy created for Lush reflects the brand tone and personality and DEIB (Diversity, Equity, Inclusion and Belonging) standards Lead and coach a team of copywriters which includes reviewing and approving work for release Perform a final review of all customer-facing copy to ensure grammar, spelling, tone of voice, etc. are accurate and in line with the Lush style guide Write and edit copy for all external-facing assets including headlines, web copy, emails, signage, editorial pieces and more for assigned POD (working group) Provide mentorship, coaching and guidance for copy team members, aiding in their professional development and understanding of the Lush tone of voice Proofread content written by external contributors to ensure it is engaging, error-free and on-brand Conceptualize and present outside the box ideas and content for upcoming marketing campaigns in line with the strategic goals outlined in the business brief Work with the Film and Photo team to develop and produce supporting copy for video assets Work with the Digital Team to ensure all content appearing on the Lush website is optimized for search using SEO copywriting best practices Work with the Creative Team to ensure all copy in layouts is accurate prior to release Champion high creative standards, adhere to tight deadlines and implement last-minute changes as needed You bring the following QUALIFICATIONS:Required: 7+ years of professional writing experience in a studio, agency or corporate environment Proven success in managing and mentoring a team of writers A Bachelor's Degree in English, Communications, Creative Writing, Journalism, Marketing or related experience Exceptional communications skills, both written and verbal Demonstrated skill in developing and executing creative concepts Demonstrated ability to mentor and develop other team members Experience in writing advertising (digital and print), brand messaging, web copy, and other marketing collateral Proficiency writing for print, as well as web copy with an understanding of search engine optimization (SEO) best practices Experience with the creation of marketing materials from concept to production Ability to effectively manage time and establish clear objectives and day-to-day priorities in a fast-paced work environment A thorough, accurate and consistent work practice with an acute attention to detail An energetic, enthusiastic, motivated and open-minded attitude Preferred: Experience working as part of an in-house copy team in an office environment Experience writing longer editorial pieces, as well as conducting interviews for stories Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.We thank all interested applicants; however, only qualified candidates will be contacted.
Manager, Global digital experience - employee
WSP Canada, Montreal, QC
In a context of rapid organizational growth, where opportunities abound for people who love to build and collaborate, this is an opportunity to be a key player in shaping and managing the digital experience for 67,000 employees worldwide. Reporting to the Director, Global Digital Experience, you will be responsible for the employee digital experience. As the owner of this digital experience, you will collaborate with cross-functional teams at the global and regional levels, including Communications, Information Technology, among other functions. This position does not include personnel management and is based in the heart of Montreal as a hybrid position, three days per week. RESPONSIBILITIES You will be responsible for the roadmap and execution. You are a master communicator, able to share a vision and present ideas to all levels of the organization. You collaborate as easily with technical people, as you do with creative ones. You know how to use problem-solving, project management and soft skills to successfully implement digital projects. More specifically, in this role, success will be achieved through: Continuous improvement of our internal digital experience for employees: Take an active role in seeking feedback from employees and stakeholders, identifying areas of improvement, and implementing enhancements over time. Stay updated with industry trends and best practices to ensure the site remains relevant and valuable. Advocate for the employee to ensure a user centric approach. Manage the features backlog and prioritize configurations and development that will add maximum value to employees. Governance and promotion of best practices for long-term scalability of WSP's digital experience: Establish and enforce governance policies. This includes defining guidelines for content management, publication, and access permissions. Promote best practices among content editors though communities of practice, stakeholder meetings and collaboration with our peers in internal communications. Collaborate with subject matter specialists to address any areas of training and support required for the internal communication teams. Build relationships with key stakeholders to help champion best practices. A positive user experience for employees: Ensure the site's structure, navigation, and layout to make it intuitive and user-friendly. Oversee overall content strategy, design and writing standards for optimizing engagement, the search experience and accessibility. Facilitate the use of tools and features that enable employees to be more engaged and productive. Collaborate with team members to conduct user testing on a regular basis and gather feedback to improve the site's usability. Key insights to monitor and inform WSP's intranet evolution: Gather analytics and reports on site usage, engagement, and feedback to help assess effectiveness and make informed decisions for improvements. Overseeing technical aspects of the intranet through collaboration with WSP's IT colleagues and platform provider: Work closely with IT and platform provider to address any technical issues or enhancements needed for the site. Ensure to understand the impacts of technical issues and decisions on the overall strategy and ultimately employee experience. EXPERIENCE AND SKILLS 5 to 7 years of experience in managing large web-based and digital projects, preferably in an international setting Experience in managing and implementing intranets, preferably in a large professional services firm, is an asset Displays in-depth knowledge and understanding of Usability, User Experience, and information architecture, including a high-level of comfort with web-based technologies Strong understanding of Content Management Systems (CMS) Knowledge of SharePoint and Microsoft Active Directory is an asset Project Management experience is an asset Client-oriented, agile and solutions focused Pioneer profile, comfortable in a fast-paced role, proven ability to perform in a constantly changing environment. Strong leadership skills and business acumen with a proven ability to influence and effect change in an organisation Motivated by teamwork, collaboration, and the achievement of concrete results Strong written and verbal communication skills Diploma in Communications, Digital Marketing/ Media, IT or any related field WSP is one of the world's leading professional services firms. Our purpose is to future proof our cities and environments.We have over 65,000 team members across the globe. In Canada, our 12,000+ people are involved in everything from environmental remediation to urban planning, from engineering iconic buildings to designing sustainable transportation networks, from finding new ways to extract essential resources to developing renewable power sources for the future.At WSP: We value our people and our reputation We are locally dedicated with international scale We are future focused and challenge the status quo We foster collaboration in everything we do We have an empowering culture and hold ourselves accountable Please Note:Health and Safety is a core paramount value of WSP. Given the importance of keeping one another safe it is expected that you comply with our Health, Safety & Environment (HSE) policy at all times as well as client HSE policies when working at client locations.Offers of employment for safety-sensitive positions involving fieldwork are contingent upon candidates being able to perform key physical tasks of the job as described in the job posting and interview. This may include the ability to work in a variety of environmental conditions, such as remote or isolated areas, working alone, and in inclement weather (within safe and reasonable limits).WSP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.WSP is committed to the principles of employment equity. Only the candidates selected will be contacted.WSP does not accept unsolicited resumes from agencies. For more information please READ THE FULL POLICY.
Creative Producer
Rogers, Toronto, ON
Creative Producer Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.Rogers Sports and Media is looking for an innovative, collaborative, and All-Star creative producer, with a comprehensive background in brand development, creative production, and advertising copywriting to join our in-house creative agency in the role of Creative Producer, Sports Brands (Sportsnet & Toronto Blue Jays).The successful candidate loves sports and knows what drives fans to watch, listen and engage, plus inherently understands what fans want and how to communicate with them!Reporting to the Creative Director, Sports Brands, the successful candidate will be accountable for campaign conceptualization, management, and production of advertising assets that span multiple channels including TV, Radio, Web, Out of Home, Digital and Social; for the largest and most exciting sports media portfolio in Canada. Properties include, Sportsnet's master brand, National Hockey League/Hockey Night in Canada, Blue Jays on Sportsnet/Major League Baseball, Raptors/National Basketball Association, Sportsnet's range of original content and digital products such as Sportsnet NOW, plus the Toronto Blue Jays!What you will do: Drive creative campaigns to help the sports brands achieve marketing and business priorities. Understand brand strategy, tone of voice and personality to maintain consistency in the brand's voice while exploring category-relevant ways to engage consumers. Lead conceptualization, development and execution of digital-first, multi-channel marketing campaigns, which includes ideation, crafting pitch decks, copywriting, sourcing audio/visual assets, directing voice over and supervising edit/postproduction sessions. Produce day-to-day tune in spots promoting network live events and original content shows. Participate and contribute to team ideation sessions for development of creative marketing solutions. Produce story boards and spec edits that bring concepts to life. Write compelling marketing and promotional copy for digital and social channels. Collaborate with the Social Strategy team to create, produce and edit, original and marketing content that resonates across digital and social platforms. Direct commercial productions, plus organize and direct content shoots - in studio, on-location and during live sporting events. Lead and/or support on-set production of photography and video execution of sports creative and promotional assets including travel to Rogers, NHL/MLB/NBA, and partner locations across Canada and the USA. Provide support to Sales and Branded Integration as required. Collaborate with Designers, Art Directors, Editors, Project Managers, plus the Marketing, Sales, Digital and Content teams to execute project needs. Collaborate with the Creative Lab on new ways to innovate and engage with the audience. Continuously push the envelope in the creation of content ideas, and executions that can be monetized. What you will bring: Sports fandom and a healthy obsession for creative, broadcast marketing and fan engagement. A natural curiosity, drive to win, strong sense of personal ownership and experience working in a high-performance environment, with a portfolio of work. Acceptance of a unique culture that respects others, has fun and values innovation. A digital-first mindset with strategic thinking that places our audiences at the forefront of direction. Passion and ability to produce engaging advertising creative, with enthusiasm for storytelling. A good eye for film and photography. Expert knowledge of writing for advertising and promotions. Expert knowledge working in Adobe CC - primarily Photoshop, InDesign and Premiere Pro (After Effects is a bonus). A keen attention to detail and take due care in the creation of all work. Knowledge of direct-to-consumer platforms. No fear of failing but can move on quickly in order to ensure we are constantly innovating our approaches. An excellent ability to build relationships and engage with internal teams and external partners/stakeholders. An understanding of digital marketing, with a belief in the power of data and analytics. A robust understanding of social media formats and audience behaviours across channels, and what works where and why. A social native who is up to date on trends, including new apps and tech that pertains to content ideation and creation. Here's what you can expect in return: A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets. A manager who deeply cares about your development and long-term career at Rogers. A team that trusts and wants to win together. Smart and accomplished colleagues who are focused on both the "what" and the "how". Your choice of hardware and software (iPhone or Android/PC etc.) Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: Up to 25% Posting Category/Function: Broadcasting & Creative Requisition ID: 301568At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ . Successful candidates will be required to complete a background check as part of the hiring process. Posting Notes:Rogers Sports & MediaLocation: Toronto, ON, CA Being a Rogers team member comes with some great perks & benefits including: • Health & well-being benefits • Donation matching • Paid time off for volunteering • Wealth Accumulation including: Pension plan & Employee stock options • Generous employee discounts • Leadership development, Mentorship, and Coaching programs *available for full-time and part-time permanent employees, some restrictions apply Looking for career guidance and inspiration? Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.Job Segment: Channel Marketing, Advertising, Equity, Marketing, Finance
Marketing Communications Officer
Douglas College, New Westminster, BC
Position DetailsPosition Information Position Title Marketing Communications Officer Posting Number 02166SA Location New Westminster/Coquitlam Campus Grade or Pay Level A - Pay Band 15 Salary Range $58,606 annually (with wage increments to a max of $65,718 annually, which includes a special allowance of $2,000 per annum). Salary and wage increments are in accordance with the Collective Agreement. Position Type Support Staff - Temporary Posting Type Internal/External Regular/Temporary Temporary Employment Type Full-Time Posting Category Staff Start Date 04/29/2024 End Date 07/22/2024 Day of the Week Mondays to Fridays Shift 8:30 AM to 4:30 PM Work Arrangements This temporary full-time (35 hours per week) position is available starting April 29, 2024. Regular hours of work are Monday to Friday, 8:30 am - 4pm. Shift days and times may change depending on the Department's need. Occasional evening and/or weekend work may be required. The position is located at the New Westminster campus; however, successful candidate must be available for occasional work at the Coquitlam campus. Douglas College is committed to supporting a healthy work/life balance for employees. A modified/flexible schedule and/or hybrid work from home arrangement may be considered, subject to the terms of the College's Work From Home Policy. What Douglas Offers DO what you love. Be good at it. That's how Douglas College defines a great career. It's a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC's Top Employers. We love what we do. And we're looking for passionate, motivated people to join us in making one of Canada's best colleges even better. The Role Reporting to the Marketing and Communications Supervisor, the Marketing Communications Officer assists with the development of annual and project-based marketing plans that expand the overall visibility and reputation of the Faculties and programs within their portfolio to prospective students, referrers and other stakeholders that support recruitment efforts. The Officer is responsible for the drafting, implementation, monitoring and evaluation of these marketing plans. The Marketing Communications Officer is also responsible for maintenance and integration of the College's brand voice throughout all marketing touchpoints within their portfolio. The role develops persuasive, creative and engaging content across many different mediums.Responsibilities1. Administers strategic marketing.a. Develops and maintains a deep understanding of the programs and services within respective portfolio, as well as audience profiles for each;b. Liaises with Deans/Associate Deans to understand Faculty priorities and strategic direction;c. Identifies prospective students' needs and gaps in content and recommends new topics and/or types of content;d. Collaborates on the development of strategic marketing plans for respective portfolio that supports the strategic goals of the College and aligns with independent unit goals;e. Implements, monitors and evaluates all Faculty and individual program strategic marketing plans within respective portfolio;f. Maintains high-level knowledge of unpaid marketing channels and platforms and recommends appropriate marketing tools and tactics to promote the programs, services and events within portfolio;g. Identifies media relations opportunities within their portfolio and collaborate with communications team members in the creation of media releases and pitches to generate earned media;h. Collaborates with MCO team members to collect and analyze data from a variety of sources (e.g. social media analytics, surveys, Google analytics) to prepare marketing reports that determine the effectiveness of marketing efforts and makes recommendations for future improvements.2. Research and write dynamic content. a. Researches and writes dynamic original content for core marketing materials including blog posts, web pages, social media channels, viewbooks, video scripts, newsletters, brochures and related marketing collateral;b. Applies critical and strategic thought to the development of materials and determine appropriate messaging for channel and audience;c. Writes in a clear, concise style suitable for selected marketing material and in accordance with College style;d. Researches and verifies information for marketing content using credible sources including personal interviews, Statistics Canada, industry associations and others;e. Contributes to the College-wide content marketing promotional schedule; coordinate workflow through collaboration with MCO team members;f. Creates, organizes and schedules content on Faculty or department-specific social media channels and College web pages;g. Provides substantive editing, copy-editing and proofreading services for material written by other College employees.3. Creates and Maintains marketing communication channels. a. Manages Faculty and/or program and department marketing communication channels including web pages and social media;b. Develops editorial calendars for Faculty-specific channels in conjunction with the College-wide content marketing schedule;c. Protects Douglas College's and Faculty reputation by monitoring Faculty-specific social networks and independently responding to conversations. Advises the Manager, Marketing about items that may adversely affect the College's reputation;d. Maintains high-level of knowledge and keeps apprised of changes to institutional-approved tools in order to use them effectively, including Drupal CMS , TargetX CRM , Facebook, Twitter, Instagram, and others.4. Creates visual content for marketing purposes. a. Identifies visual content needs that support Faculty and program-specific marketing objectives;b. Works with Marketing and Communications Supervisor to plan, organize and execute photo and video shoots;c. Works with Graphic Designers to create concepts that address and contribute to achieving marketing objectives;d. Contributes photo and video assets to the Digital Asset Management system in MCO , including adding tags and metadata.5. Supervisory duties a. Hires and evaluates student staff including providing orientation and ensuring the provision of appropriate training and professional development;b. Initiates and processes appropriate personnel, payroll, accounting and purchasing documentation;c. Supervises the daily operation of positions under his/her authority; provides input into staff job descriptions;d. Approves staff work schedules and time sheets;e. Ensures adequate coverage for areas that fall within the scope of responsibility, while accounting for existing budget parameters;f. Develops and administers operating budgets for area-specific marketing activities.6. Performs other dutiesa. Assists the Manager of the department when requested;b. Represents the department at internal and external meetings, as requested. To Be Successful in this Role You Will Need •A Bachelor's degree in marketing, communications, journalism, public relations, or a related field from a recognized post-secondary educational institution, as well as a minimum of three years' of directly related work experience; or an equivalent combination of education, training and experience; •Demonstrated high proficiency in copywriting for print and electronic, including research and interview skills, data analysis for content development, excellent control of style variations for different media formats, tone for different audiences, and accuracy of copy •Proven dynamic writer, editor and storyteller; •Demonstrated high proficiency in editing and proofreading skills, including excellent command of English grammar and punctuation, and a commitment to clear and accurate presentation of material; •Proven, solid grasp of marketing fundamentals and tactics including proficiency in marketing plan development and project coordination; •Proven experience in content marketing and social media management across multiple platforms including content plan development, content generation and distribution, reputation management, client relationship management and use of social media management tools; •Self-motivated, self-directed and assertive with the ability to work under minimal supervision; •Willingness and ability to investigate and identify stories and news from across the College through a marketing lens •Maintains currency with digital trends and developments, social media analytics, social listening and networking; •Demonstrated ability to synthesize complex information; •Demonstrated ability to initiate collaboration and work effectively as an integral member of a marketing team; •Understanding of office procedures as well as standard office software such as MS Word, PowerPoint, and Excel; •Working knowledge of digital photography including the ability to take publication-quality photographs in a variety of settings; •Ability to maintain confidentiality. Link to Full Position Profile Equity Statement Douglas College is committed to fostering a diverse, inclusive and equitable learning and working environment. In support of this journey, we welcome all people to apply, including people from groups that are experiencing inequity, including, but not limited, to Indigenous Peoples, racialized or persons of colour, persons with mental or physical disabilities, persons who identify as women, and/or persons of marginalized sexual orientations, gender identities and expressions, and persons of all faith identities, age, marital status, and parental status. Needs a Criminal Records Check No Posting Detail Information Open Date 04/12/2024 Close Date Open Until Filled Yes Special Instructions to Applicant Interested applicants must submit their application and all required documents online on the Douglas College Career Site www.douglascollegecareers.ca. Qualified internal applicants shall be given first consideration in filling the position. All internal applications must be received by April 18, 2024. Please ensure your resume clearly explains how you meet the required knowledge, skills and abilities of the position for which you are applying. All candidates selected for interview will need to bring original certificates and diplomas of educational credentials noted on their resume. Quick Link for Direct Access to Posting https://www.douglascollegecareers.ca/postings/12171
Junior Content Manager with Digital platforms experience to support the banking Investor's Edge program - 74708
S.i. Systems, Toronto, ON
Position Title: Content DesignerLine of Business: Investors Edge Target Start Date: June 3rd, 2024 Duration: 6 MonthsRemote/Hybrid: Hybrid - Onsite on Monday's and Tuesday's Office Location: 81 Bay 16th Floor What project will this contractor be working on? Generally the team works on updates to the platform, but currently they may also work on some communication type initiatives. Job Description:• Participate in regular project team meetings and reviews • Work closely with visual and UX designers as pages are designed/created to determine copy placement• Work with the content designers from other Investor’s Edge projects to strategically plan content• Write copy decks, which include UX and client-facing content, as assigned Must Have Requirement: - 1-3 years' as a Content designer but open to new grads who specialize in Content/conversational design or UX writing. - 1 year experience writing for digital platforms or understanding of what that involves - Samples of writing required Nice to Have: - Experience working in an agile environment - Knowledge of software/website development - Financial services experience, preferably with brokerage or investment knowledge - Familiarity with web accessibility guidelines - Knowledge style guides and applying them to written work Ideal Candidate:You’re a strong UX writer and editor. You understand both how content affects the client experience and the need to meet business objectives, and you find a way to bring the two sides together. You’re a problem solver, a listener, and a team player. You see beyond your job responsibilities and help out where needed. You’re comfortable giving feedback on all elements of a project, even when it’s outside your area of expertise. You’re familiar with agile and waterfall project experiences, or eager to learn. You have experience working with visual designers, user experience designers, product managers and developers, and understand their roles on a project. You think outside the box, but understand how to write in a tightly-regulated industry. You have experience in/understanding of the financial services industry, ideally in brokerage and investments, and understand the products and services we offer to our clients. You have a BA in English, Communications, or Journalism, 1 to 3 years of experience as a writer, and you’re comfortable working in a fast-paced environment. or understanding of what that involves - Samples of writing required Apply