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Marketing Advisor
Yuzu sushi, Quebec City, QC
Reporting to the Marketing Director, the position holder will be responsible for developing, supervising and managing activities relating to promotions, local marketing, menu and special projects.SPECIFIC RESPONSABILITIES:PromotionsSupports the marketing director in developing the marketing calendar and promotions.Supervises the development and implementation of various promotions to ensure compliance with deadlines and manage all the stakeholders involved.Takes charge of the production of advertising material.Communicates the promotions to franchisees and internal teams to ensure proper execution in restaurants.Works in collaboration with various business partners to ensure the smooth running of projects: advertising agencies, printers, suppliers, etc.Monitors the competition.Analyzes the results for each promotion (post-mortem).Local MarketingDevelops and implement 360º marketing plans for local actions in collaboration with franchisees (e.g. openings, renovations, sales support, etc.).Manages the production of advertising materials from creation to distribution with all the stakeholders.Develops new marketing tools/solutions for the restaurants and coordinates their implementation.Analyzes the results and makes recommendations to franchisees.MenuSupervises the production of the printed menu.Develops the communication plan to promote the menu.In collaboration with the corporate chef and the marketing director, targets marketing needs and supports teams for tests in restaurants.Special projectsParticipates in the organization of major events and the deployment of sponsorships.Supports the marketing director for philanthropic projects and campaigns.Develops internal and external communication tools (brochures, presentations, promotional tools, etc.)Provides content for various presentations and meetings.General responsibilitiesCollaborates with advertising agencies and graphic designers involved in the projects (brief, creation, etc.).Attends various committees.Participates in the development of business plans and communications orientations.Manages the submission and invoicing process with suppliers. Bachelor's degree in marketing or communications5-7 years of experience in marketing; particularly in communication and project managementExtensive experience and knowledge in print and digital productionExperience in the franchise field, an assetExperience in the restaurant industry, an assetAutonomous and with a strong sense of initiativeStrong organizational skills, attention to detail and ability to respect budgets and deadlinesShows leadership as well as relational and communication skillsCuriosity, creativity, innovative spirit and orientation towards solutionsKnowledge of Microsoft toolsBilingualGotta love sushi!